The growing interconnection and interdependence of different parts of the modern world stimulates the growing need for movement of people. The process of urban population growth and the transformation of rural settlements into urban areas, and the expansion of the urban way of life on existing rural areas, is generating increasingly complex traffic problems. Due to the rapid growth of urban population and the rapid expansion of urban areas, studying the organization of public urban transport and intercity passenger transport becomes key to finding solutions that will enable quality passenger transport in urban and suburban areas in the future, taking into account projected growth in transport demand. In order to ensure the smooth running of transport services in urban areas, it is important to properly manage logistics functions of passenger transport. Proper implementation of the basic logistical principles of planning and organizing the system of public urban passenger transport would result in significant improvements of quality in transport services provided in urban areas. Following the above, this paper analyzes the characteristics of the existing transport demand and the quality and efficiency of public urban passenger transport in the city of Zagreb, based on which deficiencies and omissions in the functioning of public urban passenger transport were identified. As part of the research, a survey was conducted on the basis of which a more detailed insight into the satisfaction of transport service users was obtained. Based on the results of the conducted research, proposals were made for the improvement of the management system of the logistics functions of public urban passenger transport in the city of Zagreb.