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master's thesis
Zadržavanje lojalnosti korisnika u mobilnoj telefoniji kroz marketinške aktivnosti operatora u Republici Hrvatskoj
Zagreb: University of Zagreb, Faculty of Transport and Traffic Sciences, 2015. urn:nbn:hr:119:517060
Orlović, Ante
University of Zagreb
Faculty of Transport and Traffic Sciences
Independent chairs
Chair of Transport Law and economics

Institutional repository: Faculty of Transport and Traffic Sciences

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Orlović, A. (2015). Zadržavanje lojalnosti korisnika u mobilnoj telefoniji kroz marketinške aktivnosti operatora u Republici Hrvatskoj (Master's thesis). Zagreb: University of Zagreb, Faculty of Transport and Traffic Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:119:517060

Orlović, Ante. "Zadržavanje lojalnosti korisnika u mobilnoj telefoniji kroz marketinške aktivnosti operatora u Republici Hrvatskoj." Master's thesis, University of Zagreb, Faculty of Transport and Traffic Sciences, 2015. https://urn.nsk.hr/urn:nbn:hr:119:517060

Orlović, Ante. "Zadržavanje lojalnosti korisnika u mobilnoj telefoniji kroz marketinške aktivnosti operatora u Republici Hrvatskoj." Master's thesis, University of Zagreb, Faculty of Transport and Traffic Sciences, 2015. https://urn.nsk.hr/urn:nbn:hr:119:517060

Orlović, A. (2015). 'Zadržavanje lojalnosti korisnika u mobilnoj telefoniji kroz marketinške aktivnosti operatora u Republici Hrvatskoj', Master's thesis, University of Zagreb, Faculty of Transport and Traffic Sciences, accessed 24 December 2024, https://urn.nsk.hr/urn:nbn:hr:119:517060

Orlović A. Zadržavanje lojalnosti korisnika u mobilnoj telefoniji kroz marketinške aktivnosti operatora u Republici Hrvatskoj [Master's thesis]. Zagreb: University of Zagreb, Faculty of Transport and Traffic Sciences; 2015 [cited 2024 December 24] Available at: https://urn.nsk.hr/urn:nbn:hr:119:517060

A. Orlović, "Zadržavanje lojalnosti korisnika u mobilnoj telefoniji kroz marketinške aktivnosti operatora u Republici Hrvatskoj", Master's thesis, University of Zagreb, Faculty of Transport and Traffic Sciences, Zagreb, 2015. Available at: https://urn.nsk.hr/urn:nbn:hr:119:517060

Metadata
TitleZadržavanje lojalnosti korisnika u mobilnoj telefoniji kroz marketinške aktivnosti operatora u Republici Hrvatskoj
Title (english)Customer loyalty retention in mobile telephony through marketing activities of operators in Croatia
AuthorAnte Orlović
MentorMarinko Jurčević (mentor)
Committee memberDragan Peraković (predsjednik povjerenstva)
Committee memberIvan Grgurević (član povjerenstva)
Committee memberŠtefica Mrvelj (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Transport and Traffic Sciences
(Independent chairs)
(Chair of Transport Law and economics)
Zagreb
Defense date and country2015-07-07, Croatia
Scientific / art field,
discipline and subdiscipline		TECHNICAL SCIENCES
Traffic and Transport Technology
Postal and Telecommunications Traffic
Abstract
Telekomunikacijsko tržište mobilne telefonije u Republici Hrvatskoj je liberalizirano i na njemu djeluju tri operatora mobilne telefonije. Korisnici više nisu vezani samo za jednog operatora, tako da oni biraju koje je za njih najbolje i najpovoljnije rješenje. Svake godine određeni broj korisnika pređe iz jedne mreže u druug. Kako preveliki broj korisnika ne bi otišao iz jedne mreže, operatori se koriste programima vjernosti kojima nagrađuju vjerne korisnike. Na taj način oni potiču korisnike na ostanak u njihovoj mreži kroz posebne ponude, skupljanje bodova ili razne druge pogodnosti. S druge strane operatori se služe različitim marketinškim aktivnostima kako bi privukli korisnike iz drugih mreža. Tu se posebno izdvajaju promocije u kojima korisnici ostvaruju popust na kupovinu uređaja i povoljnije pretplatničke tarife za prijenos broja ili prelazak iz jedne mreže u drugu.
Abstract (english)
Today telecommunication market in Croatia is liberalized and there are three telecom operators working at the moment. Users are no longer tied to only one operator so they can choose what is the best and cheapest solution for them. Every year users are switching from one network to another. In order to maintain stability, telecom operators are using loyalty programs. Thus they are encouraging users to remain loyal with special offers, points collection and many other benefits. On the other hand telecom operators are using marketing activities to attract users from other networks. They are mostly using promotions for mobile number portability in which the users are receiving benefits for switching from one network to another. This benefits include: special discount on the purchase of mobile phone and cheaper price plans.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:119:517060
Study programmeTitle: Traffic and Transport; specializations in: Road Traffic and Transport, Railway Traffic and Transport, Water Traffic and Transport, Air Traffic and Transport, Postal Traffic, Information and Communication Traffic, Urban Traffic and Transport
Course: Information and Communication Traffic
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra inženjer/inženjerka prometa (magistar/magistra inženjer/inženjerka prometa)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2015-10-16 10:19:27