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undergraduate thesis
Analiza primjene CRM sustava u radu mrežnog operatora
Zagreb: University of Zagreb, Faculty of Transport and Traffic Sciences, 2024. urn:nbn:hr:119:517530
Lovrić, Marko
University of Zagreb
Faculty of Transport and Traffic Sciences
Division of Transport
Department of Information and Communications Traffic

Institutional repository: Faculty of Transport and Traffic Sciences

Cite this document

Lovrić, M. (2024). Analiza primjene CRM sustava u radu mrežnog operatora (Undergraduate thesis). Zagreb: University of Zagreb, Faculty of Transport and Traffic Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:119:517530

Lovrić, Marko. "Analiza primjene CRM sustava u radu mrežnog operatora." Undergraduate thesis, University of Zagreb, Faculty of Transport and Traffic Sciences, 2024. https://urn.nsk.hr/urn:nbn:hr:119:517530

Lovrić, Marko. "Analiza primjene CRM sustava u radu mrežnog operatora." Undergraduate thesis, University of Zagreb, Faculty of Transport and Traffic Sciences, 2024. https://urn.nsk.hr/urn:nbn:hr:119:517530

Lovrić, M. (2024). 'Analiza primjene CRM sustava u radu mrežnog operatora', Undergraduate thesis, University of Zagreb, Faculty of Transport and Traffic Sciences, accessed 24 December 2024, https://urn.nsk.hr/urn:nbn:hr:119:517530

Lovrić M. Analiza primjene CRM sustava u radu mrežnog operatora [Undergraduate thesis]. Zagreb: University of Zagreb, Faculty of Transport and Traffic Sciences; 2024 [cited 2024 December 24] Available at: https://urn.nsk.hr/urn:nbn:hr:119:517530

M. Lovrić, "Analiza primjene CRM sustava u radu mrežnog operatora", Undergraduate thesis, University of Zagreb, Faculty of Transport and Traffic Sciences, Zagreb, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:119:517530

Metadata
TitleAnaliza primjene CRM sustava u radu mrežnog operatora
Title (english)Analysis of the Application of CRM Systems in a Network Operator
AuthorMarko Lovrić
MentorMarko Periša (mentor)
Committee memberIvan Grgurević (predsjednik povjerenstva)
Committee memberPetra Teskera (član povjerenstva)
Committee memberDragan Peraković (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Transport and Traffic Sciences
(Division of Transport)
(Department of Information and Communications Traffic)
Zagreb
Defense date and country2024-07-02, Croatia
Scientific / art field,
discipline and subdiscipline		TECHNICAL SCIENCES
Traffic and Transport Technology
Postal and Telecommunications Traffic
Abstract
Cilj završnog rada je opisati elemente i ulogu informacijskog sustava te opisati funkcionalnosti CRM sustava. U ovom zadatku su prikazani osnovni elementi informacijskog sustava i njihove uloge, kao i funkcionalnosti CRM sustava. Informacijski sustavi se sastoje od hardverskih i softverskih komponenti te ljudi i procesa, a služe za prikupljanje, pohranu, obradu i distribuciju informacija radi podrške poslovnim procesima. CRM sustavi, kao podsustavi informacijskog sustava, obuhvaćaju operativni, analitički, kolaborativni i strateški CRM, pružajući tvrtkama alate za upravljanje odnosima s korisnicima, analizu podataka o korisnicima, suradnju i strategijsko planiranje.
Abstract (english)
The aim of the final task is to describe the elements and role of an information system and to outline the functionalities of CRM systems. This task presents the basic elements of an information system and their roles, as well as the functionalities of CRM systems. Information systems consist of hardware and software components, as well as people and processes, serving for the collection, storage, processing, and distribution of information to support business processes. CRM systems, as subsystems of information systems, encompass operational, analytical, collaborative, and strategic CRM, providing companies with tools for managing customer relationships, analyzing customer data, collaboration, and strategic planning.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:119:517530
Study programmeTitle: Transport; specializations in: Road Transport, Rail Transport, Water Transport, Air Transport, Postal Transport, Information and Communication Traffic, Urban Transport
Course: Road Transport
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka prometa (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka prometa)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2024-07-12 10:13:57