prikaz prve stranice dokumenta Analiza distrakcije vozača reklamnim sadržajima
  Download
PDF 1.05 MB
undergraduate thesis
Analiza distrakcije vozača reklamnim sadržajima
Zagreb: University of Zagreb, Faculty of Transport and Traffic Sciences, 2024. urn:nbn:hr:119:484478
Deranja, Petra
University of Zagreb
Faculty of Transport and Traffic Sciences
Division of Intelligent Transport Systems and Logistics
Department of Traffic Signalling

Institutional repository: Faculty of Transport and Traffic Sciences

Cite this document

Deranja, P. (2024). Analiza distrakcije vozača reklamnim sadržajima (Undergraduate thesis). Zagreb: University of Zagreb, Faculty of Transport and Traffic Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:119:484478

Deranja, Petra. "Analiza distrakcije vozača reklamnim sadržajima." Undergraduate thesis, University of Zagreb, Faculty of Transport and Traffic Sciences, 2024. https://urn.nsk.hr/urn:nbn:hr:119:484478

Deranja, Petra. "Analiza distrakcije vozača reklamnim sadržajima." Undergraduate thesis, University of Zagreb, Faculty of Transport and Traffic Sciences, 2024. https://urn.nsk.hr/urn:nbn:hr:119:484478

Deranja, P. (2024). 'Analiza distrakcije vozača reklamnim sadržajima', Undergraduate thesis, University of Zagreb, Faculty of Transport and Traffic Sciences, accessed 26 November 2024, https://urn.nsk.hr/urn:nbn:hr:119:484478

Deranja P. Analiza distrakcije vozača reklamnim sadržajima [Undergraduate thesis]. Zagreb: University of Zagreb, Faculty of Transport and Traffic Sciences; 2024 [cited 2024 November 26] Available at: https://urn.nsk.hr/urn:nbn:hr:119:484478

P. Deranja, "Analiza distrakcije vozača reklamnim sadržajima", Undergraduate thesis, University of Zagreb, Faculty of Transport and Traffic Sciences, Zagreb, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:119:484478

Metadata
TitleAnaliza distrakcije vozača reklamnim sadržajima
Title (english)Analysis of Driver Distraction Caused by Advertising
AuthorPetra Deranja
MentorDario Babić (mentor)
Committee memberDarko Babić (predsjednik povjerenstva)
Committee memberMario Fiolić (član povjerenstva)
Committee memberŽeljko Šarić (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Transport and Traffic Sciences
(Division of Intelligent Transport Systems and Logistics)
(Department of Traffic Signalling)
Zagreb
Defense date and country2024-09-18, Croatia
Scientific / art field,
discipline and subdiscipline		TECHNICAL SCIENCES
Traffic and Transport Technology
Road and Rail Transport
Abstract
Distrakcija vozača obuhvaća sve aktivnosti ili događaje koji odvraćaju pažnju vozača tijekom vožnje te jedan od rastućih problema u području sigurnosti cestovnog prometa. Raznovrsni elementi unutar i izvan vozila poput događaja, objekata, uređaja ili osoba mogu odvući vozačevu pažnju, smanjiti koncentraciju i posljedično ugroziti sigurnost u prometu. Najčešće i najopasnije distrakcije tijekom vožnje uključuju korištenje mobilnog telefona, razne uređaje u vozilu poput navigacijskih sustava ili radija, razgovore s putnicima u vozilu, kao i reklamne panoe uz cestu. Reklamni sadržaji uz cestu su dizajnirani tako da privlače pažnju sudionika u prometu, te zbog toga prvenstveno izazivaju vizualne distrakcije. Cilj ovog rada je istražiti na koji način različiti reklamni sadržaji uz ceste mogu utjecati na ponašanje vozača, a samim time i na ukupnu sigurnost cestovnog prometa.
Abstract (english)
Driver distraction includes all activities or events that divert the driver's attention while driving and is one of the growing problems in the field of road traffic safety. Various elements inside and outside the vehicle such as events, objects, devices or people can distract the driver's attention, reduce concentration and consequently endanger traffic safety. The most common and dangerous distractions while driving include the use of a mobile phone, various devices in the vehicle such as navigation systems or radios, conversations with passengers in the vehicle, as well as billboards on the side of the road. Roadside advertising is designed to attract the attention of road users, and therefore primarily causes visual distractions. The aim of this paper is to investigate how different roadside advertising content can influence driver behavior and thus the overall safety of road traffic.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:119:484478
Study programmeTitle: Transport; specializations in: Road Transport, Rail Transport, Water Transport, Air Transport, Postal Transport, Information and Communication Traffic, Urban Transport
Course: Road Transport
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka prometa (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka prometa)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2024-11-21 11:50:22