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master's thesis
Internet oglašavanje kao alat za unapređenje elektroničkog poslovanja
Zagreb: University of Zagreb, Faculty of Transport and Traffic Sciences, 2016. urn:nbn:hr:119:920800
Jandrić, Paula
University of Zagreb
Faculty of Transport and Traffic Sciences
Division of Transport
Department of Information and Communications Traffic

Institutional repository: Faculty of Transport and Traffic Sciences

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Jandrić, P. (2016). Internet oglašavanje kao alat za unapređenje elektroničkog poslovanja (Master's thesis). Zagreb: University of Zagreb, Faculty of Transport and Traffic Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:119:920800

Jandrić, Paula. "Internet oglašavanje kao alat za unapređenje elektroničkog poslovanja." Master's thesis, University of Zagreb, Faculty of Transport and Traffic Sciences, 2016. https://urn.nsk.hr/urn:nbn:hr:119:920800

Jandrić, Paula. "Internet oglašavanje kao alat za unapređenje elektroničkog poslovanja." Master's thesis, University of Zagreb, Faculty of Transport and Traffic Sciences, 2016. https://urn.nsk.hr/urn:nbn:hr:119:920800

Jandrić, P. (2016). 'Internet oglašavanje kao alat za unapređenje elektroničkog poslovanja', Master's thesis, University of Zagreb, Faculty of Transport and Traffic Sciences, accessed 25 August 2024, https://urn.nsk.hr/urn:nbn:hr:119:920800

Jandrić P. Internet oglašavanje kao alat za unapređenje elektroničkog poslovanja [Master's thesis]. Zagreb: University of Zagreb, Faculty of Transport and Traffic Sciences; 2016 [cited 2024 August 25] Available at: https://urn.nsk.hr/urn:nbn:hr:119:920800

P. Jandrić, "Internet oglašavanje kao alat za unapređenje elektroničkog poslovanja", Master's thesis, University of Zagreb, Faculty of Transport and Traffic Sciences, Zagreb, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:119:920800

Metadata
TitleInternet oglašavanje kao alat za unapređenje elektroničkog poslovanja
Title (english)Online Advertising as a Tool for Enhanced E-commerce
AuthorPaula Jandrić
MentorDragan Peraković (mentor)
Committee memberMarinko Jurčević (predsjednik povjerenstva)
Committee memberMarko Periša (član povjerenstva)
Committee memberŠtefica Mrvelj (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Transport and Traffic Sciences
(Division of Transport)
(Department of Information and Communications Traffic)
Zagreb
Defense date and country2016-09-27, Croatia
Scientific / art field,
discipline and subdiscipline		TECHNICAL SCIENCES
Traffic and Transport Technology
Postal and Telecommunications Traffic
Abstract
S većom uporabom informacijsko komunikacijskih tehnologija, elektroničko poslovanje je dobilo iznimnu važnost za tvrtke u smislu poticanja konkurentnosti i efikasnosti u poslovanju. Kao jedna od vitalnih strategija za doprinos uspješnosti e-poslovanja danas se primjenjuje internet oglašavanje. Kod implementacije rješenja za internet marketing potrebno je imati dobru i pravilno postavljenu strategiju za dovođenje novih kupaca ili klijenata. Važnost odabira dobre strategije je presudna budući da je internet dinamično okruženje u kojoj konkurencija u svakom trenutku može ugroziti poslovanje. Za analizu ovog problema istražene su najčešće tehnike i metode internet oglašavanja te je kreiran koncept internet kampanje temeljene na Google oglašavanju. Istraživanjem i analizom ispitanaje uspješnosti internet oglašavanja u službi unapređenja elektroničkog poslovanja.
Abstract (english)
With the increased use of information and communication technologies, e-business has obtained the highest importance for the company in terms of encouraging competition and efficiency in business. Internet advertising is used as one of the vital strategies to contribute to the success of e-commerce today. In the implementation of solutions for internet marketing it is necessary to have a good and proper strategy for bringing new customers. The importance of choosing a good strategy is crucial sinceinternet is dynamic environment in which the competition can threaten the business at any time. For the analysis of the problem, the most common techniques and methods of internet advertising are studied and researched, and the concept of internet marketing campaign is created based on Google advertising. The research and analysis examined the effectiveness of internet advertising for the purpose of improving e-business.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:119:920800
Study programmeTitle: Traffic and Transport; specializations in: Road Traffic and Transport, Railway Traffic and Transport, Water Traffic and Transport, Air Traffic and Transport, Postal Traffic, Information and Communication Traffic, Urban Traffic and Transport
Course: Information and Communication Traffic
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra inženjer/inženjerka prometa (magistar/magistra inženjer/inženjerka prometa)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2016-10-03 12:37:10