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master's thesis
Organizacija transportne logistike za potrebe e-trgovine
Zagreb: University of Zagreb, Faculty of Transport and Traffic Sciences, 2017. urn:nbn:hr:119:019514
Brkić, Jasmin
University of Zagreb
Faculty of Transport and Traffic Sciences
Division of Intelligent Transport Systems and Logistics
Department of Transport Logistics

Institutional repository: Faculty of Transport and Traffic Sciences

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Brkić, J. (2017). Organizacija transportne logistike za potrebe e-trgovine (Master's thesis). Zagreb: University of Zagreb, Faculty of Transport and Traffic Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:119:019514

Brkić, Jasmin. "Organizacija transportne logistike za potrebe e-trgovine." Master's thesis, University of Zagreb, Faculty of Transport and Traffic Sciences, 2017. https://urn.nsk.hr/urn:nbn:hr:119:019514

Brkić, Jasmin. "Organizacija transportne logistike za potrebe e-trgovine." Master's thesis, University of Zagreb, Faculty of Transport and Traffic Sciences, 2017. https://urn.nsk.hr/urn:nbn:hr:119:019514

Brkić, J. (2017). 'Organizacija transportne logistike za potrebe e-trgovine', Master's thesis, University of Zagreb, Faculty of Transport and Traffic Sciences, accessed 30 December 2024, https://urn.nsk.hr/urn:nbn:hr:119:019514

Brkić J. Organizacija transportne logistike za potrebe e-trgovine [Master's thesis]. Zagreb: University of Zagreb, Faculty of Transport and Traffic Sciences; 2017 [cited 2024 December 30] Available at: https://urn.nsk.hr/urn:nbn:hr:119:019514

J. Brkić, "Organizacija transportne logistike za potrebe e-trgovine", Master's thesis, University of Zagreb, Faculty of Transport and Traffic Sciences, Zagreb, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:119:019514

Metadata
TitleOrganizacija transportne logistike za potrebe e-trgovine
Title (english)Organisation of Transport Logistics for E-commerce
AuthorJasmin Brkić
MentorMario Šafran (mentor)
Committee memberKristijan Rogić (predsjednik povjerenstva)
Committee memberVeselko Protega (član povjerenstva)
Committee memberRatko Stanković (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Transport and Traffic Sciences
(Division of Intelligent Transport Systems and Logistics)
(Department of Transport Logistics)
Zagreb
Defense date and country2017-09-26, Croatia
Scientific / art field,
discipline and subdiscipline		TECHNICAL SCIENCES
Traffic and Transport Technology
Intelligent Transport Systems and Logistics
Abstract
U ovom radu obrađuje se pojam elektroničke trgovine, koja predstavlja sve značajniju i unosniju komponentu cjelokupne trgovine u novom digitalnom dobu, a koja će zahtijevati novi menadžerski pristup i nove marketinške strategije. Kupovanje putem Interneta danas je najbrži i često najjeftiniji način kupovine nekog proizvoda, a omogućilo je pojavu virtualnih prodavaonica i novog, virtualnog tržišta koje ne poznaje granice. Posebno se istražuju strategije razvoja transportne logistike u Republici Hrvatskoj za potrebe elektroničkog poslovanja i elektroničke trgovine. Cilj rada je upoznati se s načinom na koji se odvija elektronička trgovina, njezinim trgovinskim aktivnostima, načinima prodaje i logističkim izazovima. Rad predstavlja pregled dostignute razvojne razine transportne logistike u sklopu elektroničke trgovine u Hrvatskoj i u svijetu, a ima za cilj i ukazati na glavne daljnje razvojne smjernice elektroničke trgovine u budućnosti.
Abstract (english)
In this paper it's about e-commerce which is more and more important part of whole commerce in this digital era and one that will need new managerial approach and marketing strategies. Nowadays, buying over Internet is the fastest and cheapest way to buy some product. Because of that there is lots of virtual shops and virtual market without limits. For e-commerce and e-business needs in Republic of Croatia, transport logistics is particularly explored. Purpose of this paper is for better understanding of e-commerce, trade activities, ways of selling and logistics challenges. Also, review of achieved level of transport logistics development within e-commerce in Croatia and rest of the world and aims to point out the main further development guidelines of electronic commerce in the future.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:119:019514
Study programmeTitle: Intelligent Transport Systems and Logistics
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra inženjer/inženjerka prometa (magistar/magistra inženjer/inženjerka prometa)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2017-10-18 13:47:37