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master's thesis
Stavovi studenata o influenserima na društvenim medijima
Zagreb: University of Zagreb, The Faculty of Political Science, 2019. urn:nbn:hr:114:188881
Mihojević, Jelena
University of Zagreb
The Faculty of Political Science

Institutional repository: FPSZG repository

Cite this document

Mihojević, J. (2019). Stavovi studenata o influenserima na društvenim medijima (Master's thesis). Zagreb: University of Zagreb, The Faculty of Political Science. Retrieved from https://urn.nsk.hr/urn:nbn:hr:114:188881

Mihojević, Jelena. "Stavovi studenata o influenserima na društvenim medijima." Master's thesis, University of Zagreb, The Faculty of Political Science, 2019. https://urn.nsk.hr/urn:nbn:hr:114:188881

Mihojević, Jelena. "Stavovi studenata o influenserima na društvenim medijima." Master's thesis, University of Zagreb, The Faculty of Political Science, 2019. https://urn.nsk.hr/urn:nbn:hr:114:188881

Mihojević, J. (2019). 'Stavovi studenata o influenserima na društvenim medijima', Master's thesis, University of Zagreb, The Faculty of Political Science, accessed 28 March 2025, https://urn.nsk.hr/urn:nbn:hr:114:188881

Mihojević J. Stavovi studenata o influenserima na društvenim medijima [Master's thesis]. Zagreb: University of Zagreb, The Faculty of Political Science; 2019 [cited 2025 March 28] Available at: https://urn.nsk.hr/urn:nbn:hr:114:188881

J. Mihojević, "Stavovi studenata o influenserima na društvenim medijima", Master's thesis, University of Zagreb, The Faculty of Political Science, Zagreb, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:114:188881

Metadata
TitleStavovi studenata o influenserima na društvenim medijima
Title (english)Students' Attitudes toward Influencers on Social Media
AuthorJelena Mihojević
MentorAntonija Čuvalo (mentor)
Committee memberAntonija Čuvalo (predsjednik povjerenstva)
Committee memberSmiljana Leinert-Novosel (član povjerenstva)
Committee memberDina Vozab (član povjerenstva)
GranterUniversity of Zagreb
The Faculty of Political Science
Zagreb
Defense date and country2019-09-18, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Journalism
Abstract
Ovaj rad istražuje stavove mladih prema influenserima, fokusirajući se na njihovu vjerodostojnost, prikaz njihovog života preko društvenih mreža i na efekt trećeg. Istražuje se pretpostavka da mladi imaju pretežito negativan stav prema influenserima. Prikazano je da mladi ne vjeruju influenserima i njihovim objavama o svom životu, proizvodima i uslugama koje koriste. Izražen je efekt trećeg u odnosu na utjecaj influensera na druge pri odabiru proizvoda, usluga ali i stila odijevanja te... More mišljenja. Stavovi mladih istraženi u ovom radu su suprotni onima razrađenim u teoriji medija, posebice u teoriji o utjecaju predvodnika mnijenja, a influenseri se u današnjem svijetu, pogotovo među mlađom populacijom, smatraju kao jako utjecajni i sposobni učvrstiti, promijeniti ili postaviti mišljenja i ponašanja. Less
Abstract (english)
This paper examines the attitudes of young people towards influencers, focusing on credibility, the representation of influencers' life on social media and the third-person effect. The premise of the paper is that the attitudes of younger people towards the influencers are predominantly negative. This was confirmed through the research by the shown mistrust and lack of credibility young people feel when observing the posts of influencers on Instagram regarding their life and the... More products and services that they promote. The third-person effect is shown through the influence on the decision-making process regarding the products, services, personal style, and opinions. The attitudes that were shown in this research are contrary to the media theory regarding the influence of opinion makers, which in this case, are the influencers on social media who are considered to be capable of affirming, changing or creating opinions and behaviors among young people. Less
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:114:188881
Study programmeTitle: Journalism
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra novinarstva (magistar/magistra novinarstva)
Type of resourceText
File originBorn digital
Access conditionsClosed access
Terms of useLicence In copyright icon
Created on2019-12-12 09:30:04
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