The main purpose of the research conducted in this paper is to point out the long-term impression that the media representation of the female ideal leaves on young girls. The research was done to better understand the way respondents perceive media influence and its connection to the creation of awareness about themselves and their body. In addition to addressing the main theme, which is the role that the reality program „Keeping Up With the Kardashians“ and its main protagonists have in creating self-image and body awareness in young girls, this paper also addresses other related topics such as frequent changes in female beauty standards, increasingly strict agenda of desirable looks that the media imposes on young women, alongside with the consequence that long-term exposure of young people to celebrity culture and related content can cause. In order to display the results and conclusions effectively a number of scientific articles and research dealing with influence that the media has on people of pre-adolescent and adolescent age as well as young adults, literature that covers the topics of constant change of the female beauty standard and the concept of fame in company with the literature used to form the questions for the semi-structured in-depth interview on the sample N = 7, in the respondent in the age class 16-20 was used in this paper. The main conclusions of the research point to the importance of the family and the immediate environment in interpreting media messages and creating awareness of one's own body, but also the danger posed by exposure to certain, seemingly innocent, media content. Finally, the conclusion of the paper proposes the introduction of the topics of cosmetic surgery, the ideals of beauty and mental health of young people in the daily agenda of public discourse. The biggest contribution of the paper is the potential awareness of the damage caused by uncontrolled exposure to the media, especially among members of society who are not yet aware of their potential impacts.