prikaz prve stranice dokumenta Utjecaj online prodavaonica na potrošačke navike studenata
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master's thesis
Utjecaj online prodavaonica na potrošačke navike studenata
Zagreb: University of Zagreb, The Faculty of Political Science, 2020. urn:nbn:hr:114:571742
Dogan, Tea
University of Zagreb
The Faculty of Political Science
Department of Journalism and Media Production

Institutional repository: FPSZG repository

Cite this document

Dogan, T. (2020). Utjecaj online prodavaonica na potrošačke navike studenata (Master's thesis). Zagreb: University of Zagreb, The Faculty of Political Science. Retrieved from https://urn.nsk.hr/urn:nbn:hr:114:571742

Dogan, Tea. "Utjecaj online prodavaonica na potrošačke navike studenata." Master's thesis, University of Zagreb, The Faculty of Political Science, 2020. https://urn.nsk.hr/urn:nbn:hr:114:571742

Dogan, Tea. "Utjecaj online prodavaonica na potrošačke navike studenata." Master's thesis, University of Zagreb, The Faculty of Political Science, 2020. https://urn.nsk.hr/urn:nbn:hr:114:571742

Dogan, T. (2020). 'Utjecaj online prodavaonica na potrošačke navike studenata', Master's thesis, University of Zagreb, The Faculty of Political Science, accessed 29 December 2024, https://urn.nsk.hr/urn:nbn:hr:114:571742

Dogan T. Utjecaj online prodavaonica na potrošačke navike studenata [Master's thesis]. Zagreb: University of Zagreb, The Faculty of Political Science; 2020 [cited 2024 December 29] Available at: https://urn.nsk.hr/urn:nbn:hr:114:571742

T. Dogan, "Utjecaj online prodavaonica na potrošačke navike studenata", Master's thesis, University of Zagreb, The Faculty of Political Science, Zagreb, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:114:571742

Metadata
TitleUtjecaj online prodavaonica na potrošačke navike studenata
Title (english)The Impact of Online Shops on Students' Spending Habits
AuthorTea Dogan
MentorDomagoj Bebić (mentor)
Committee memberDomagoj Bebić (predsjednik povjerenstva)
Committee memberMarijana Grbeša-Zenzerović (član povjerenstva)
Committee memberHrvoje Jakopović (član povjerenstva)
GranterUniversity of Zagreb
The Faculty of Political Science
(Department of Journalism and Media Production)
Zagreb
Defense date and country2020-09-15, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Journalism
Abstract
Ubrzan rast tehnologije uvelike je utjecao na našu svakodnevicu. Mnoge usluge danas su dostupne online, a skoro da i ne postoji stvar koju nije moguće naručiti online. Upravo takva promjena utjecala je i na potrošačke navike te način kupovine kod studenata. Jednostavnost korištenja i sama korisnost tehnologije dva su ključna elementa koja utječu na ponašanje potrošača na internetu. Postoji nekoliko vrsta online prodavaonica koje nam omogućuju razne mogućnosti - od trgovina koje imaju poslovnice ali su dostupne i online, sve do trgovina koje cijelo svoje poslovanje temelje online. Mnoge su prednosti online prodavaonica za potrošače poput obavljanja kupovine 24/7, naručivanje iz cijelog svijeta, ali i većeg i kvalitetnijeg izbora. Trgovinama se online putem omogućava puno veća potencijalna publika jer mogu poslovati na globalnoj razini. Iako, postoje i neki nedostaci, upravo zbog globalnosti konkurencija je velika, a teško je i uvijek pratiti nove trendove i biti u skladu s njima. Nezaobilazno je spomenuti i trenutnu situaciju u svijetu, pandemija koronavirusa promijenila je navike mnogih, a utjecaj je vidljiv i na potrošačkim navikama. Ljudi su se okrenuli kupovini životno neophodnih stvari. Provedeno istraživanje potvrdilo je utjecaj online prodavaonica na potrošačke navike studenata, te potvrdilo nalaze prijašnjih istraživanja. Sigurnost više ne predstavlja problem prilikom kupovine online, a pandemija korona virusa nije značajno utjecala na potrošačke navike ispitanika. Iako utjecaj postoji, online kupovina nije u potpunosti zamijenila odlazak u poslovnice.
Abstract (english)
The rapid growth of technology has greatly affected our daily lives. Many services today are available online, and there is almost nothing that can not be ordered online. Such a change has affected consumer habits and the way students shop. Ease of use and the usefulness of the technology itself are two key elements that influence consumer behavior online. There are several types of online stores that allow us a variety of options - from stores that have stores but are also available online, all the way to stores that base all their business online. There are many advantages of online shops for consumers such as making purchases 24/7, ordering from around the world, but also a larger and higher quality selection. Stores online are made available to a much larger potential audience because they can do business globally. Although, there are some shortcomings, because of the global nature, the competition is high, and it is difficult to always follow new trends and be in line with them. It is unavoidable to mention the current situation in the world, the coronavirus pandemic has changed the habits of many, and the impact is visible on consumer habits. People turned to buy essentials. The conducted research confirmed the influence of online stores on students' consumer habits and confirmed the findings of previous research. Safety is no longer an issue when shopping online, and the coronavirus pandemic has not significantly affected respondents ’consumer habits. Although the impact exists, online shopping has not completely replaced going to stores.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:114:571742
Study programmeTitle: Journalism
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra novinarstva (magistar/magistra novinarstva)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2020-10-27 07:57:26