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master's thesis
Društveno odgovorno poslovanje na primjeru Jadranskog naftovoda
Zagreb: University of Zagreb, The Faculty of Political Science, 2020. urn:nbn:hr:114:196215
Kolec, Tihana
University of Zagreb
The Faculty of Political Science

Institutional repository: FPSZG repository

Cite this document

Kolec, T. (2020). Društveno odgovorno poslovanje na primjeru Jadranskog naftovoda (Master's thesis). Zagreb: University of Zagreb, The Faculty of Political Science. Retrieved from https://urn.nsk.hr/urn:nbn:hr:114:196215

Kolec, Tihana. "Društveno odgovorno poslovanje na primjeru Jadranskog naftovoda." Master's thesis, University of Zagreb, The Faculty of Political Science, 2020. https://urn.nsk.hr/urn:nbn:hr:114:196215

Kolec, Tihana. "Društveno odgovorno poslovanje na primjeru Jadranskog naftovoda." Master's thesis, University of Zagreb, The Faculty of Political Science, 2020. https://urn.nsk.hr/urn:nbn:hr:114:196215

Kolec, T. (2020). 'Društveno odgovorno poslovanje na primjeru Jadranskog naftovoda', Master's thesis, University of Zagreb, The Faculty of Political Science, accessed 20 May 2024, https://urn.nsk.hr/urn:nbn:hr:114:196215

Kolec T. Društveno odgovorno poslovanje na primjeru Jadranskog naftovoda [Master's thesis]. Zagreb: University of Zagreb, The Faculty of Political Science; 2020 [cited 2024 May 20] Available at: https://urn.nsk.hr/urn:nbn:hr:114:196215

T. Kolec, "Društveno odgovorno poslovanje na primjeru Jadranskog naftovoda", Master's thesis, University of Zagreb, The Faculty of Political Science, Zagreb, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:114:196215

Metadata
TitleDruštveno odgovorno poslovanje na primjeru Jadranskog naftovoda
Title (english)Corporate Social Responsibility: The Case of JANAF
AuthorTihana Kolec
MentorHrvoje Jakopović (mentor)
Committee memberHrvoje Jakopović (predsjednik povjerenstva)
Committee memberBožo Skoko (član povjerenstva)
Committee memberTena Perišin (član povjerenstva)
GranterUniversity of Zagreb
The Faculty of Political Science
Zagreb
Defense date and country2020-09-18, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Journalism
Abstract
Društveno odgovorno poslovanje (DOP) je dugoročno isplativa investicija koja će se vratiti u obliku ponosnih zaposlenika, zadovoljne lokalne zajednice, čišćeg okoliša te svih dionika koji će u kompaniji prepoznati pozitivan imidž i intelektualni kapital u kojeg vrijedi ulagati. DOP ima značajan utjecaj na pozitivan imidž tvrtke u društvu doprinoseći njenoj dodatnoj vrijednosti te se pokazuje kao relevantna konkurentna prednost uspješnih tvrtki. Kroz cijeli rad prožima se objašnjavanje što je to zapravo DOP, a na primjeru naftnih kompanija Janaf-a i INA-e pokušava se približiti teorija kroz praksu time objašnjavajući nepravedno zaslužen status javnosti kao najveći zagađivači okoliša. Prikazuje se kako one, implementirajući svoje vrijednosti, djelujući, aktivirajući se i usmjeravajući ka održivom razvoju, uspijevaju opravdati status društveno odgovornih kompanija prema svojim zaposlenicima, zajednici i društvu u kojem djeluju te okolišu. Također, društveno odgovornim inicijativama, osim okolišu, pridonosi se zdravlju, sigurnosti, obrazovanju i zapošljavanju zajednice, te boljoj životnoj okolini i njezinom ekonomskom razvitku.
Abstract (english)
Corporate Social Responsibility (CSR) is a long-term profitable investment that will return in the form of proud employees, a satisfied local community, a cleaner environment, and stakeholders who will recognize the company's positive image and intellectual capital worth investing in. CSR has a significant impact on the positive image of the company in society by contributing to its added value and proves to be a relevant competitive advantage of successful companies. CSR is being explained throughout the paper, and with the examples of oil companies JANAF and INA, an attempt is made to approach theory through practice, thus explaining the unjustly added status of the public as one of the biggest environmental polluters. It is shown how, by implementing their values, acting, and directing their activity towards sustainable development, they manage to justify the status of socially responsible companies towards their employees, the community, the society, and the environment in which they operate. Mentioned oil companies with their socially responsible initiatives, in addition to the environment, contribute to the health, safety, education, and employment opportunities for the community, as well as enrich the living environment and enhance economic development.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:114:196215
Study programmeTitle: Journalism
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra novinarstva (magistar/magistra novinarstva)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to authenticated users
Terms of useLicence In copyright icon
Created on2020-10-27 08:56:23