Winemaking and grapevines on Pelješac live in symbiosis with generations of Pelješac residents. The effort that has been invested in vineyards since ancient times, today is the foundation of wineries on Pelješac, which build their brand on family tradition and quality. Numerous small family wineries from Pelješac today are successfully building a brand of wineries that focus on quality, tradition and family work, and the public are increasingly recognizing this from year to year. More than 100 wineries own vineyards on Pelješac, and due to the limited amount of production and ignorance, most wineries are not branded. Through this thesis successful examples of branding, the way of branding and the possibility of progress are shown. The recognizability and brand of Dingač and Postup wines makes it easier for wine makers from these areas to profile and brand the winery, however, presenting their work as special, different and telling a story that stands out from others is a long and demanding job. Pelješac wine makers and the wine region have great potential, and the brand should be built and developed, it should adapt to the market and follow the wishes and needs of the audience. Through joint development and activities in the field of branding, Pelješac has the opportunity to enter the world wine scene through the big doors.