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master's thesis
Moda kao sredstvo promocije destinacija
Zagreb: University of Zagreb, The Faculty of Political Science, 2020. urn:nbn:hr:114:224732
Ljubičić, Leona
University of Zagreb
The Faculty of Political Science

Institutional repository: FPSZG repository

Cite this document

Ljubičić, L. (2020). Moda kao sredstvo promocije destinacija (Master's thesis). Zagreb: University of Zagreb, The Faculty of Political Science. Retrieved from https://urn.nsk.hr/urn:nbn:hr:114:224732

Ljubičić, Leona. "Moda kao sredstvo promocije destinacija." Master's thesis, University of Zagreb, The Faculty of Political Science, 2020. https://urn.nsk.hr/urn:nbn:hr:114:224732

Ljubičić, Leona. "Moda kao sredstvo promocije destinacija." Master's thesis, University of Zagreb, The Faculty of Political Science, 2020. https://urn.nsk.hr/urn:nbn:hr:114:224732

Ljubičić, L. (2020). 'Moda kao sredstvo promocije destinacija', Master's thesis, University of Zagreb, The Faculty of Political Science, accessed 27 November 2024, https://urn.nsk.hr/urn:nbn:hr:114:224732

Ljubičić L. Moda kao sredstvo promocije destinacija [Master's thesis]. Zagreb: University of Zagreb, The Faculty of Political Science; 2020 [cited 2024 November 27] Available at: https://urn.nsk.hr/urn:nbn:hr:114:224732

L. Ljubičić, "Moda kao sredstvo promocije destinacija", Master's thesis, University of Zagreb, The Faculty of Political Science, Zagreb, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:114:224732

Metadata
TitleModa kao sredstvo promocije destinacija
Title (english)Fashion as a Means of Promoting Destinations
AuthorLeona Ljubičić
MentorHrvoje Jakopović (mentor)
MentorDejan Gluvačević (komentor)
Committee memberHrvoje Jakopović (predsjednik povjerenstva)
Committee memberTena Perišin (član povjerenstva)
Committee memberBožo Skoko (član povjerenstva)
GranterUniversity of Zagreb
The Faculty of Political Science
Zagreb
Defense date and country2020-09-18, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Journalism
Abstract
Kreativnost i zabava za jedne, a posao i izvor zarade za druge. Kao takva, modna industrija postala je zanimljiva i znanstvenim krugovima iz područja komunikacija i odnosa s javnošću. Moda je putem masovnih medija postala dostupna svima, a slavne osobe iz svijeta mode (poput dizajnera, blogera i influencera) često je kombiniraju s poslovnim putovanjima. Zahvaljujući modi poznate destinacije postaju još atraktivnije, a one manje poznate postaju izloženije očima šire javnosti. Stoga, u ulozi destinacijskog brendiranja koja se odvija svjesno ili nesvjesno, sve češće vidimo poznate osobe iz modne industrije. Koristeći se informacijama iz postojećih istraživanja i teorijskim postavkama iz područja odnosa s javnošću i modne industrije, ovaj rad nastojat će utvrditi kako modna može služiti kao sredstvo promocije destinacija.
Abstract (english)
Creativity and fun for some, and work and a source of income for others. As such, the fashion industry has also become interesting to scientific circles in the field of communications and public relations. Fashion has become accessible to everyone through the mass media, and celebrities from the fashion world (such as designers, bloggers, and influencers) often combine it with business travel. Thanks to fashion, famous destinations become even more attractive, and the lesser-known ones become more exposed to the eyes of the general public. Therefore, in the role of destination branding that happens consciously or unconsciously, we increasingly see celebrities from the fashion industry. Using information from existing research and theoretical assumptions from the field of public relations and the fashion industry, this paper will seek to determine how fashion can serve as a means of promoting destinations.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:114:224732
Study programmeTitle: Journalism
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra novinarstva (magistar/magistra novinarstva)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to authenticated users
Terms of useLicence In copyright icon
Created on2020-11-02 08:44:51