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master's thesis
Retorika Miroslava Škore u kampanji za predsjedničke izbore 2019./2020. godine
Zagreb: University of Zagreb, The Faculty of Political Science, 2020. urn:nbn:hr:114:245148
Ćorić, Bruno
University of Zagreb
The Faculty of Political Science

Institutional repository: FPSZG repository

Cite this document

Ćorić, B. (2020). Retorika Miroslava Škore u kampanji za predsjedničke izbore 2019./2020. godine (Master's thesis). Zagreb: University of Zagreb, The Faculty of Political Science. Retrieved from https://urn.nsk.hr/urn:nbn:hr:114:245148

Ćorić, Bruno. "Retorika Miroslava Škore u kampanji za predsjedničke izbore 2019./2020. godine." Master's thesis, University of Zagreb, The Faculty of Political Science, 2020. https://urn.nsk.hr/urn:nbn:hr:114:245148

Ćorić, Bruno. "Retorika Miroslava Škore u kampanji za predsjedničke izbore 2019./2020. godine." Master's thesis, University of Zagreb, The Faculty of Political Science, 2020. https://urn.nsk.hr/urn:nbn:hr:114:245148

Ćorić, B. (2020). 'Retorika Miroslava Škore u kampanji za predsjedničke izbore 2019./2020. godine', Master's thesis, University of Zagreb, The Faculty of Political Science, accessed 29 June 2024, https://urn.nsk.hr/urn:nbn:hr:114:245148

Ćorić B. Retorika Miroslava Škore u kampanji za predsjedničke izbore 2019./2020. godine [Master's thesis]. Zagreb: University of Zagreb, The Faculty of Political Science; 2020 [cited 2024 June 29] Available at: https://urn.nsk.hr/urn:nbn:hr:114:245148

B. Ćorić, "Retorika Miroslava Škore u kampanji za predsjedničke izbore 2019./2020. godine", Master's thesis, University of Zagreb, The Faculty of Political Science, Zagreb, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:114:245148

Metadata
TitleRetorika Miroslava Škore u kampanji za predsjedničke izbore 2019./2020. godine
Title (english)Miroslav Škoro's Rhetoric during the 2019-2020 Presidential Election Campaign
AuthorBruno Ćorić
MentorIvo Žanić (mentor)
Committee memberIvo Žanić (predsjednik povjerenstva)
Committee memberBoris Beck (član povjerenstva)
Committee memberMarin Galić (član povjerenstva)
GranterUniversity of Zagreb
The Faculty of Political Science
Zagreb
Defense date and country2020-09-15, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Journalism
Abstract
Analiza političkog diskursa Miroslava Škore tijekom predsjedničke kampanje 2019/2020. pokazala je prisutnost populističke retorike u njegovim javnim nastupima. Društvene promjene i razvoj medijske tehnologije doveli su do suvremenih trendova u politici, poput personalizacije političke kampanje i estradizacije politike. Suvremeni političari su svojevrsni celebrityji, a veći dio političke i javne komunikacije odvija se preko društvenih mreža. Ključne poruke koje Škoro koristi u kampanji nastale su na temelju društvenih istraživanja, a kao ključni problemi s kojima se Hrvatska suočava istaknuti su: kriza demokracije i pad povjerenja u institucije, promjena preferancija birača i sve veći broj izbornih apstinenata, iseljavanje mladih u inozemstvo i korupcija. Škoro se pritom koristi populističkom retorikom, odnosno binarnom podjelom na pošteni narod i korumpiranu elitu, a uz to vješto koristi figuru ironije, kojom zaokružuje svoju političku komunikaciju na javnim i medijskim nastupima.
Abstract (english)
Analysis of Miroslav Škoro's political discourse during the 2019/2020 presidential campaign showed the presence of populist rhetoric in his public appearances. Social changes and the development of media technology have led to contemporary trends in politics, such as the personalization of political campaigns and trivialization of politics. Contemporary politicians are a kind of celebrities, and most of the political and public communication takes place through social media. The key messages that Škoro uses in the campaign are based on social research, and the key problems facing Croatia are: the crisis of democracy and decline of trust in institutions, changing voter preferences and the growing number of abstainers, emigration of young people and corruption. He uses populist rhetoric, a binary division between honest people and a corrupt elite, and at the same time skillfully uses a figure of irony to complement his political communication and media appearances.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:114:245148
Study programmeTitle: Journalism
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra novinarstva (magistar/magistra novinarstva)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to authenticated users
Terms of useLicence In copyright icon
Created on2020-11-02 14:32:29