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master's thesis
Brendiranje Hrvatske kroz Svjetsko nogometno prvenstvo 2018. godine
Zagreb: University of Zagreb, The Faculty of Political Science, 2021. urn:nbn:hr:114:600460
Biljan, Lana
University of Zagreb
The Faculty of Political Science

Institutional repository: FPSZG repository

Cite this document

Biljan, L. (2021). Brendiranje Hrvatske kroz Svjetsko nogometno prvenstvo 2018. godine (Master's thesis). Zagreb: University of Zagreb, The Faculty of Political Science. Retrieved from https://urn.nsk.hr/urn:nbn:hr:114:600460

Biljan, Lana. "Brendiranje Hrvatske kroz Svjetsko nogometno prvenstvo 2018. godine." Master's thesis, University of Zagreb, The Faculty of Political Science, 2021. https://urn.nsk.hr/urn:nbn:hr:114:600460

Biljan, Lana. "Brendiranje Hrvatske kroz Svjetsko nogometno prvenstvo 2018. godine." Master's thesis, University of Zagreb, The Faculty of Political Science, 2021. https://urn.nsk.hr/urn:nbn:hr:114:600460

Biljan, L. (2021). 'Brendiranje Hrvatske kroz Svjetsko nogometno prvenstvo 2018. godine', Master's thesis, University of Zagreb, The Faculty of Political Science, accessed 23 March 2025, https://urn.nsk.hr/urn:nbn:hr:114:600460

Biljan L. Brendiranje Hrvatske kroz Svjetsko nogometno prvenstvo 2018. godine [Master's thesis]. Zagreb: University of Zagreb, The Faculty of Political Science; 2021 [cited 2025 March 23] Available at: https://urn.nsk.hr/urn:nbn:hr:114:600460

L. Biljan, "Brendiranje Hrvatske kroz Svjetsko nogometno prvenstvo 2018. godine", Master's thesis, University of Zagreb, The Faculty of Political Science, Zagreb, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:114:600460

Metadata
TitleBrendiranje Hrvatske kroz Svjetsko nogometno prvenstvo 2018. godine
Title (english)Branding of Croatia through the 2018 World Cup
AuthorLana Biljan
MentorBožo Skoko (mentor)
Committee memberBožo Skoko (predsjednik povjerenstva)
Committee memberMarin Galić (član povjerenstva)
Committee memberHrvoje Jakopović (član povjerenstva)
GranterUniversity of Zagreb
The Faculty of Political Science
Zagreb
Defense date and country2021-07-06, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Journalism
Abstract
Sport je oduvijek imao veliku važnost kao sredstvo koje je državama omogućavalo isticanje na međunarodnom tržištu, a to je posebno vidljivo kroz Svjetsko nogometno prvenstvo u Rusiji 2018. godine koje je Hrvatskoj donijelo nevjerojatnu popularnost diljem svijeta. O uspjehu hrvatske nogometne reprezentacije pisalo se u gotovo svim svjetskim medijima, a ustrajnost, hrabrost i sloga igrača osvojile su srca mnogih građana. Cilj ovog istraživanja bio je otkriti koliko je Svjetsko nogometno prvenstvo... More doprinijelo jačanju brenda Hrvatske kao države. Metodom ankete dobio se uvid u stavove ukupno 178 građana pet europskih zemalja koji su svojim odgovorima potvrdili da je kroz veću medijsku prisutnost Hrvatska osigurala bolju vidljivost među stranim građanima, a posebno su ju istaknula određena državna obilježja poput kockica na hrvatskom nacionalnom dresu i tadašnje predsjednice Kolinde Grabar Kitarović. Istraživanje je pokazalo da je Hrvatska percipirana kao sigurna zemlja i atraktivna turistička destinacija, što je većina ispitanika prepoznala kao njezinu glavnu kvalitetu. Less
Abstract (english)
Sport has always been one of the most important means of enabling countries to stand out on the international market, and this was especially evident through the World Cup 2018 in Russia, which brought Croatia incredible popularity around the world. The success of the Croatian national football team has been covered in almost all world media, and the perseverance, courage and harmony of the players have won the hearts of many citizens. The goal of this research was to find out how much the... More World Cup contributed to strengthening the brand of Croatia as a country. The survey method provided insight into the opinions of a total of 178 citizens of five European countries who confirmed that through a greater media presence Croatia has ensured better visibility among foreign citizens, and was especially highlighted by certain national features such as trademark red-and-white checkers on the Croatian national jersey and then President Kolinda Grabar Kitarović. The research showed that Croatia is perceived as a safe country and an attractive touristic destination, which most respondents recognized as its main quality. Less
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:114:600460
Study programmeTitle: Journalism
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra novinarstva (magistar/magistra novinarstva)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to authenticated users
Terms of useLicence In copyright icon
Created on2022-01-17 14:40:12
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