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master's thesis
Start up tvrtke i njihov razvoj na društvenim mrežama: Studija slučaja Moel
Zagreb: University of Zagreb, The Faculty of Political Science, 2021. urn:nbn:hr:114:280553
Buljanović, Ema
University of Zagreb
The Faculty of Political Science

Institutional repository: FPSZG repository

Cite this document

Buljanović, E. (2021). Start up tvrtke i njihov razvoj na društvenim mrežama: Studija slučaja Moel (Master's thesis). Zagreb: University of Zagreb, The Faculty of Political Science. Retrieved from https://urn.nsk.hr/urn:nbn:hr:114:280553

Buljanović, Ema. "Start up tvrtke i njihov razvoj na društvenim mrežama: Studija slučaja Moel." Master's thesis, University of Zagreb, The Faculty of Political Science, 2021. https://urn.nsk.hr/urn:nbn:hr:114:280553

Buljanović, Ema. "Start up tvrtke i njihov razvoj na društvenim mrežama: Studija slučaja Moel." Master's thesis, University of Zagreb, The Faculty of Political Science, 2021. https://urn.nsk.hr/urn:nbn:hr:114:280553

Buljanović, E. (2021). 'Start up tvrtke i njihov razvoj na društvenim mrežama: Studija slučaja Moel', Master's thesis, University of Zagreb, The Faculty of Political Science, accessed 23 November 2024, https://urn.nsk.hr/urn:nbn:hr:114:280553

Buljanović E. Start up tvrtke i njihov razvoj na društvenim mrežama: Studija slučaja Moel [Master's thesis]. Zagreb: University of Zagreb, The Faculty of Political Science; 2021 [cited 2024 November 23] Available at: https://urn.nsk.hr/urn:nbn:hr:114:280553

E. Buljanović, "Start up tvrtke i njihov razvoj na društvenim mrežama: Studija slučaja Moel", Master's thesis, University of Zagreb, The Faculty of Political Science, Zagreb, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:114:280553

Metadata
TitleStart up tvrtke i njihov razvoj na društvenim mrežama: Studija slučaja Moel
Title (english)Start-up Companies and Their Development on Social Media: The Case of Moel
AuthorEma Buljanović
MentorDomagoj Bebić (mentor)
Committee memberDomagoj Bebić (predsjednik povjerenstva)
Committee memberIvo Žanić (član povjerenstva)
Committee memberDražen Lalić (član povjerenstva)
GranterUniversity of Zagreb
The Faculty of Political Science
Zagreb
Defense date and country2021-09-13, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Journalism
Abstract
Ovaj diplomski rad bavi se temom start-up projekata i važnošću društvenih mreža za njihov uspjeh. Društvene mreže preuzele su dio poslovanja u aspektu komunikacije s ciljanom publikom, a za uspješan plasman start-up projekta potrebno je probiti se na tržište i doći do ciljanih kupaca. U istraživanju koje je provedeno, ispitano je koliko su izgled i prisutnost proizvoda ili usluge na platformi doista važni za kupce i korisnike društvenih mreža te utječe li to na konzumaciju proizvoda. Vrijeme u kojemu je počeo prevladavati online način života i u kojemu je važnost utjecaja društvenih mreža na vrhuncu, svakako mijenja mnoga područja poslovanja, kako sada tako i za budućnost.
Abstract (english)
This thesis is about start up projects and the importance of social networks for their success. Social networks have taken over part of the business in the aspect of communication with the target audience, so, in order to reach successful placement of the start-up project it is necessary to break into the market and reach the target customers The survey, which was conducted, examined how important the appearance and presence of a product or service on the platform really matters to customers and social media users, and whether this has an impact on the consumption thereof. The time in which the online way of life began to prevail and in which the importance of the influence of social networks is at its peak, certainly changes many fields of business both now and for the future.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:114:280553
Study programmeTitle: Journalism
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra novinarstva (magistar/magistra novinarstva)
Type of resourceText
File originBorn digital
Access conditionsClosed access
Terms of useLicence In copyright icon
Created on2022-01-24 14:20:04