Despite the growing awareness of business practices and data harvesting done by leading digital companies in the world, online users seem not to behave in such a way as to protect their data from the ongoing exploitation. This phenomenon has been named the privacy paradox. Recent meta-analysis (Kolokakis, 2019) has shown how inconclusive the consideration and research of the privacy paradox have been. Privacy cynicism is a novel approach to discussing the paradox and is proposed as consisting of four distinct parameters that were developed from the existing literature on cynicism – mistrust, uncertainty, resignation, and powerlessness. The aim of this study was to test this phenomenon among Croatian mobile app users, as there has already been proven the presence of the privacy paradox by an earlier study (Pavuna, 2019). The results indicate there is little to any relations between the often-used predictors of online privacy behavior and the behavior as such. For example, neither have privacy literacy, privacy concerns, nor privacy attitudes influenced privacy protection behavior. The only predictor of the examined behavior was one of the four privacy cynicism parameters – resignation. Whereas other cynicism parameters had a relationship with other assumed predictors of privacy behavior that were not confirmed by this study, resignation remained independent of the rest of the model. Most findings about privacy cynicism in the model supported the findings of Lutz et al. (2019).