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master's thesis
Industrija nostalgije: komodifikacija jugonostalgije u digitalnom okruženju
Zagreb: University of Zagreb, The Faculty of Political Science, 2021. urn:nbn:hr:114:372012
Pavlović, Ema
University of Zagreb
The Faculty of Political Science

Institutional repository: FPSZG repository

Cite this document

Pavlović, E. (2021). Industrija nostalgije: komodifikacija jugonostalgije u digitalnom okruženju (Master's thesis). Zagreb: University of Zagreb, The Faculty of Political Science. Retrieved from https://urn.nsk.hr/urn:nbn:hr:114:372012

Pavlović, Ema. "Industrija nostalgije: komodifikacija jugonostalgije u digitalnom okruženju." Master's thesis, University of Zagreb, The Faculty of Political Science, 2021. https://urn.nsk.hr/urn:nbn:hr:114:372012

Pavlović, Ema. "Industrija nostalgije: komodifikacija jugonostalgije u digitalnom okruženju." Master's thesis, University of Zagreb, The Faculty of Political Science, 2021. https://urn.nsk.hr/urn:nbn:hr:114:372012

Pavlović, E. (2021). 'Industrija nostalgije: komodifikacija jugonostalgije u digitalnom okruženju', Master's thesis, University of Zagreb, The Faculty of Political Science, accessed 04 July 2024, https://urn.nsk.hr/urn:nbn:hr:114:372012

Pavlović E. Industrija nostalgije: komodifikacija jugonostalgije u digitalnom okruženju [Master's thesis]. Zagreb: University of Zagreb, The Faculty of Political Science; 2021 [cited 2024 July 04] Available at: https://urn.nsk.hr/urn:nbn:hr:114:372012

E. Pavlović, "Industrija nostalgije: komodifikacija jugonostalgije u digitalnom okruženju", Master's thesis, University of Zagreb, The Faculty of Political Science, Zagreb, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:114:372012

Metadata
TitleIndustrija nostalgije: komodifikacija jugonostalgije u digitalnom okruženju
Title (english)Nostalgia Industry: Commodification of Yugo-Nostalgia in a Digital Environment
AuthorEma Pavlović
MentorAntonija Čuvalo (mentor)
Committee memberAntonija Čuvalo (predsjednik povjerenstva)
Committee memberDina Vozab (član povjerenstva)
Committee memberDavorka Vidović (član povjerenstva)
GranterUniversity of Zagreb
The Faculty of Political Science
Zagreb
Defense date and country2021-09-16, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Journalism
Abstract
U radu je postavljen teorijski okvir industrije nostalgije, komodifikacije, digitalnog okruženja i jugonostalgije. Metodom studije slučaja i kritičke analize diskursa analizirani su Instagram profili i objave jugonostalgičnog sadržaja, kao i hrvatska humoristična TV serija Crno-bijeli svijet i reklama za limitiranu seriju tenisica brenda Adidas u čast 75. obljetnice KK Jugoplastika. Većinu analiziranih objava odlikuje neostalgija iliti nostalgija iz druge ruke, kako ju naziva prof. Mitja Velikonja, a odgovaraju kategoriji eskapističke/utopijske nostalgije koja je komercijalni fenomen prema Zali Volčič. Rad je prvi takve vrste koji se posvećuje analizi jugonostalgije u digitalnom okruženju u kontekstu hrvatske akademske zajednice i kao takav ima veliki potencijal za daljnja istraživanja.
Abstract (english)
The paper sets out the theoretical framework of the industry of nostalgia, commodification, digital environment and Yugonostalgia. Instagram profiles and posts of Yugoslav nostalgic content, as well as the Croatian humorous TV series Black and White World and an advertisement for a limited series of Adidas sneakers in honor of the 75th anniversary of BC Jugoplastika were analyzed using the case study method and critical discourse analysis. Most of the analyzed publications are characterized by neostalgia or second-hand nostalgia, as stated by Mitja Velikonja, and correspond to the category of escapist / utopian nostalgia which is a commercial phenomenon according to Zala Volčič. The paper is the first of its kind dedicated to the analysis of Yugonostalgia in a digital environment in the context of the Croatian academic community and as such has great potential for further research.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:114:372012
Study programmeTitle: Journalism
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra novinarstva (magistar/magistra novinarstva)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) icon
Created on2022-02-07 11:50:44