Despite its low popularity outside the gaming community, Esport is developing very quickly and offers its audience a better experience of the virtual experience and the digital world. Previous research has shown that there is a great interest in the world for this type of competition and playing video games. Earnings already exceed billions on an annual basis, but it seems that this is not enough to attract a wider audience to follow these matches and support the players. Marketing in Esports is mostly reduced to online advertising, which is not so bad considering that the audience follows all the important events and news related to video games. Despite this, there is a lack of new ideas for product promotion, but there are still established practices such as appearing in a visible place during tournaments, or the newer ones such as collaborations with influencers who mention that product or brand during the creation of content on social networks. The aim of the research of this paper is to observe the perception of the audience and players in Croatia about brand promotions during Esport competitions using the example of the video game League of Legends. For this, we used the survey method in order to obtain all the necessary data and attitudes of Croatian players and, in general, the public interested in Esports. We were interested in how much our society is subjected to Western commercialism, or are there people who, as they generally state, play games purely for fun and because they see a benefit in developing their skills and discovering new strategies.