prikaz prve stranice dokumenta Utjecaj pandemije COVID-19 na ponašanje potrošača u Hrvatskoj pri online kupnji namirnica
  Download
PDF 898.31 KB
master's thesis
Utjecaj pandemije COVID-19 na ponašanje potrošača u Hrvatskoj pri online kupnji namirnica
Zagreb: University of Zagreb, The Faculty of Political Science, 2022. urn:nbn:hr:114:144279
Kovačević, Antonia
University of Zagreb
The Faculty of Political Science

Institutional repository: FPSZG repository

Cite this document

Kovačević, A. (2022). Utjecaj pandemije COVID-19 na ponašanje potrošača u Hrvatskoj pri online kupnji namirnica (Master's thesis). Zagreb: University of Zagreb, The Faculty of Political Science. Retrieved from https://urn.nsk.hr/urn:nbn:hr:114:144279

Kovačević, Antonia. "Utjecaj pandemije COVID-19 na ponašanje potrošača u Hrvatskoj pri online kupnji namirnica." Master's thesis, University of Zagreb, The Faculty of Political Science, 2022. https://urn.nsk.hr/urn:nbn:hr:114:144279

Kovačević, Antonia. "Utjecaj pandemije COVID-19 na ponašanje potrošača u Hrvatskoj pri online kupnji namirnica." Master's thesis, University of Zagreb, The Faculty of Political Science, 2022. https://urn.nsk.hr/urn:nbn:hr:114:144279

Kovačević, A. (2022). 'Utjecaj pandemije COVID-19 na ponašanje potrošača u Hrvatskoj pri online kupnji namirnica', Master's thesis, University of Zagreb, The Faculty of Political Science, accessed 28 December 2024, https://urn.nsk.hr/urn:nbn:hr:114:144279

Kovačević A. Utjecaj pandemije COVID-19 na ponašanje potrošača u Hrvatskoj pri online kupnji namirnica [Master's thesis]. Zagreb: University of Zagreb, The Faculty of Political Science; 2022 [cited 2024 December 28] Available at: https://urn.nsk.hr/urn:nbn:hr:114:144279

A. Kovačević, "Utjecaj pandemije COVID-19 na ponašanje potrošača u Hrvatskoj pri online kupnji namirnica", Master's thesis, University of Zagreb, The Faculty of Political Science, Zagreb, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:114:144279

Metadata
TitleUtjecaj pandemije COVID-19 na ponašanje potrošača u Hrvatskoj pri online kupnji namirnica
Title (english)The Impact of the COVID-19 Pandemic on Consumer Behaviour in Croatia in Terms of Online Grocery Buying
AuthorAntonia Kovačević
MentorHrvoje Jakopović (mentor)
MentorDejan Gluvačević (komentor)
Committee memberHrvoje Jakopović (predsjednik povjerenstva)
Committee memberDejan Gluvačević (član povjerenstva)
Committee memberBoris Beck (član povjerenstva)
GranterUniversity of Zagreb
The Faculty of Political Science
Zagreb
Defense date and country2022-09-14, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Political Science
Abstract
Povodom izbijanja pandemije COVID-19 krajem 2019. godine, svakodnevni život ljudi se promijenio uslijed raznih ograničenja. To je utjecalo na ponašanje potrošača koji su u kratkom roku bili prisiljeni promijeniti svoje navike. Stoga je sada, više nego ikada, ključno razumjeti ponašanje potrošača, u ovim teškim vremenima koje svijet proživljava. Ponašanje potrošača ima široko značenje, ali uključuje, na primjer, način na koji potrošači donose odluke i troše svoje prihode. Ovaj rad se bavi istraživanjem utjecaja COVIDA-19 na ponašanje potrošača u Hrvatskoj pri online kupnji namirnica. U svrhu toga, analizirani su podatci iz online ankete i provedenih intervjua na temelju kojih se došlo do sljedećih zaključaka: Potrošači u Hrvatskoj su (djelomično) zbog pandemije COVID-19 počeli više koristiti online kupnju namirnica, te njihovo ponašanje u tom procesu ovisi o njihovim načinima života i potrebama.
Abstract (english)
Due to the outbreak of the COVID-19 pandemic at the end of 2019., people's daily life has changed due to various restrictions. This influenced the behavior of consumers who were forced to change their habits in a short period of time. Therefore, now more than ever, it is crucial to understand consumer behavior in these difficult times that the world is going through. Consumer behavior has a broad meaning, but includes, for example, the way consumers make decisions and spend their income. This paper researches the impact of COVID-19 on consumer behavior in Croatia when buying groceries online. For this purpose, data from an online survey and conducted interviews were analyzed, on the basis of which the following conclusions were reached: Consumers in Croatia have (partially) started to use online grocery shopping more often due to the COVID-19 pandemic, and their behavior in this process depends on their lifestyles and needs.''
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:114:144279
Study programmeTitle: Journalism
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra novinarstva (magistar/magistra novinarstva)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-01-16 07:38:44