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master's thesis
Analiza službenih profila kozmetičkih brendova na Instagramu u 2020. godini
Zagreb: University of Zagreb, The Faculty of Political Science, 2022. urn:nbn:hr:114:118949
Šoštarec, Ema
University of Zagreb
The Faculty of Political Science

Institutional repository: FPSZG repository

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Šoštarec, E. (2022). Analiza službenih profila kozmetičkih brendova na Instagramu u 2020. godini (Master's thesis). Zagreb: University of Zagreb, The Faculty of Political Science. Retrieved from https://urn.nsk.hr/urn:nbn:hr:114:118949

Šoštarec, Ema. "Analiza službenih profila kozmetičkih brendova na Instagramu u 2020. godini." Master's thesis, University of Zagreb, The Faculty of Political Science, 2022. https://urn.nsk.hr/urn:nbn:hr:114:118949

Šoštarec, Ema. "Analiza službenih profila kozmetičkih brendova na Instagramu u 2020. godini." Master's thesis, University of Zagreb, The Faculty of Political Science, 2022. https://urn.nsk.hr/urn:nbn:hr:114:118949

Šoštarec, E. (2022). 'Analiza službenih profila kozmetičkih brendova na Instagramu u 2020. godini', Master's thesis, University of Zagreb, The Faculty of Political Science, accessed 23 November 2024, https://urn.nsk.hr/urn:nbn:hr:114:118949

Šoštarec E. Analiza službenih profila kozmetičkih brendova na Instagramu u 2020. godini [Master's thesis]. Zagreb: University of Zagreb, The Faculty of Political Science; 2022 [cited 2024 November 23] Available at: https://urn.nsk.hr/urn:nbn:hr:114:118949

E. Šoštarec, "Analiza službenih profila kozmetičkih brendova na Instagramu u 2020. godini", Master's thesis, University of Zagreb, The Faculty of Political Science, Zagreb, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:114:118949

Metadata
TitleAnaliza službenih profila kozmetičkih brendova na Instagramu u 2020. godini
Title (english)An Analysis of Official Profiles of Beauty Brands on Instagram in 2020
AuthorEma Šoštarec
MentorHrvoje Jakopović (mentor)
Committee memberHrvoje Jakopović (predsjednik povjerenstva)
Committee memberMarijana Grbeša-Zenzerović (član povjerenstva)
Committee memberMarin Galić (član povjerenstva)
GranterUniversity of Zagreb
The Faculty of Political Science
Zagreb
Defense date and country2022-09-15, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Political Science
Abstract
Metodom analize sadržaja je ustanovljena učinkovitost strategije odnosa s javnošću i marketinga na društvenoj mreži Instagram. Analiziran je sadržaj Instagram profila kozmetičkih brednova La Piela i Skintegre, objavljen u 2020. godini. Procesom kodiranja su određene glavne značajke Instagram profila na kojima je provedeno istraživanje – teme i ciljevi objava, te način komunikacije sa vanjskom javnosti svakog od brednova. Rezultati su pokazali da se marketinška strategija i strategija odnosa s javnošću učinkovito mogu provesti na društvenoj mreži Instagram. Istraživanje dokazuje jednostavnost, pristupačnost i učinkovitost promocije i marketinga na Instagramu i društvenim mrežama općenito, te donosi nove mogućnosti u budućnosti navedenih djelatnosti.
Abstract (english)
With the help of the method of the content analysis, the effectiveness of the public relations and marketing strategy on the social network Instagram is proven. The analyzed content was one published in 2020 on the Instagram profiles of two cosmetic brands, La Piel and Skintegra. The coding process was used to determine the main features of the Instagram profiles where the research was conducted - the topics and goals of the posts, and the way of communication with the external public of each of the brands. The results showed that marketing strategy and public relations strategy can be effectively implemented through the social network Instagram. The research proves the simplicity, accessibility and effectiveness of promotion and marketing on Instagram and social networks in general, and brings new opportunities in the future of these scopes.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:114:118949
Study programmeTitle: Journalism
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra novinarstva (magistar/magistra novinarstva)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-01-16 08:57:58