Modern age and new trends have also influenced tourism, and especially the interests of modern tourists. Tourist destinations have developed an equal offer. A tourist in the sea of tourist products cannot recognize the uniqueness of a place, also he cannot get to know the culture and tradition of a certain area. On the other hand, small places on the Adriatic coast do not have a wide offer, but they are authentic and special, and the only thing they offer are natural beauties and their "character". The aim of this research work was to analyze the satisfaction with the offer of small places through the method of an online pool on the example of place Martinšćica on the island of Cres. With four research questions, it was shown that the natural beauties and local population are the advantages of the offer, while the disadvantages are the weak offer of sports and entertainment content. Also, the results showed that people who have any connection with a small places would stay in the certain place if it would be developed into a large destination, but also that they believe that the natural beauty and "character" of small places is what makes their brand. Small places on the Adriatic coast can be branded based on what they offer and what makes them unique in the market. Any attempt at mass tourism would result with the destruction of their identity, which is already the brand.