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master's thesis
Strateško komuniciranje Koncertne dvorane "Vatroslav Lisinski" prema mladima
Zagreb: University of Zagreb, The Faculty of Political Science, 2022. urn:nbn:hr:114:080869
Jelavić, Nika
University of Zagreb
The Faculty of Political Science

Institutional repository: FPSZG repository

Cite this document

Jelavić, N. (2022). Strateško komuniciranje Koncertne dvorane "Vatroslav Lisinski" prema mladima (Master's thesis). Zagreb: University of Zagreb, The Faculty of Political Science. Retrieved from https://urn.nsk.hr/urn:nbn:hr:114:080869

Jelavić, Nika. "Strateško komuniciranje Koncertne dvorane "Vatroslav Lisinski" prema mladima." Master's thesis, University of Zagreb, The Faculty of Political Science, 2022. https://urn.nsk.hr/urn:nbn:hr:114:080869

Jelavić, Nika. "Strateško komuniciranje Koncertne dvorane "Vatroslav Lisinski" prema mladima." Master's thesis, University of Zagreb, The Faculty of Political Science, 2022. https://urn.nsk.hr/urn:nbn:hr:114:080869

Jelavić, N. (2022). 'Strateško komuniciranje Koncertne dvorane "Vatroslav Lisinski" prema mladima', Master's thesis, University of Zagreb, The Faculty of Political Science, accessed 27 December 2024, https://urn.nsk.hr/urn:nbn:hr:114:080869

Jelavić N. Strateško komuniciranje Koncertne dvorane "Vatroslav Lisinski" prema mladima [Master's thesis]. Zagreb: University of Zagreb, The Faculty of Political Science; 2022 [cited 2024 December 27] Available at: https://urn.nsk.hr/urn:nbn:hr:114:080869

N. Jelavić, "Strateško komuniciranje Koncertne dvorane "Vatroslav Lisinski" prema mladima", Master's thesis, University of Zagreb, The Faculty of Political Science, Zagreb, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:114:080869

Metadata
TitleStrateško komuniciranje Koncertne dvorane "Vatroslav Lisinski" prema mladima
Title (english)Strategic Communication of the Vatroslav Lisinski Concert Hall towards Young People
AuthorNika Jelavić
MentorBožo Skoko (mentor)
Committee memberBožo Skoko (predsjednik povjerenstva)
Committee memberDejan Gluvačević (član povjerenstva)
Committee memberMarina Mučalo (član povjerenstva)
GranterUniversity of Zagreb
The Faculty of Political Science
Zagreb
Defense date and country2022-09-16, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Political Science
Abstract
Poput drugih umjetničkih i kulturnih institucija, i Koncertna dvorana Vatroslava Lisinskog suočava se s izazovima digitalizacije i starenjem publike. Mlađa publika u malom broju odlazi na programske sadržaje u dvoranu Lisinski. U ovom radu nastoji se istražiti koji su razlozi otuđenosti mladih od klasične glazbe ili nezaintersiranosti za istu, koliko često i s kime mladi najčešće odlaze u Lisinski i što bi ih potaknulo da češće posjećuju Lisinski. Nastoje se razviti taktike i strategija komunikacije Koncertne dvorane Vatroslava Lisinskog prema mladima koje idejno mogu pomoći i drugim kulturnim institucijama u dopiranju do mlađe publike.
Abstract (english)
Like other art and cultural institutions, the Vatroslav Lisinski Concert Hall faces the challenges of digitalization and its aging audience. According to this paper, younger people rarely go to concerts and plays in the Lisinski Hall. Furthermore, this paper tries to explore the reasons for young people's detachment from classical music or lack of interest in it, as well as how often and with whom young people most often go to Lisinski and what would encourage them to visit Lisinski more often. It also tries to develop communication tactics and strategies for the Vatroslav Lisinski Concert Hall towards young people, which can functionally help other cultural institutions in reaching a younger audience.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:114:080869
Study programmeTitle: Journalism
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra novinarstva (magistar/magistra novinarstva)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to authenticated users
Terms of useLicence In copyright icon
Created on2023-01-16 12:49:35