prikaz prve stranice dokumenta Uloga filmskog turizma u brendiranju grada Dubrovnika
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master's thesis
Uloga filmskog turizma u brendiranju grada Dubrovnika
Zagreb: University of Zagreb, The Faculty of Political Science, 2016. urn:nbn:hr:114:619896
Grgurević, Tina
University of Zagreb
The Faculty of Political Science
Department of Journalism and Media Production

Institutional repository: FPSZG repository

Cite this document

Grgurević, T. (2016). Uloga filmskog turizma u brendiranju grada Dubrovnika (Master's thesis). Zagreb: University of Zagreb, The Faculty of Political Science. Retrieved from https://urn.nsk.hr/urn:nbn:hr:114:619896

Grgurević, Tina. "Uloga filmskog turizma u brendiranju grada Dubrovnika." Master's thesis, University of Zagreb, The Faculty of Political Science, 2016. https://urn.nsk.hr/urn:nbn:hr:114:619896

Grgurević, Tina. "Uloga filmskog turizma u brendiranju grada Dubrovnika." Master's thesis, University of Zagreb, The Faculty of Political Science, 2016. https://urn.nsk.hr/urn:nbn:hr:114:619896

Grgurević, T. (2016). 'Uloga filmskog turizma u brendiranju grada Dubrovnika', Master's thesis, University of Zagreb, The Faculty of Political Science, accessed 27 November 2024, https://urn.nsk.hr/urn:nbn:hr:114:619896

Grgurević T. Uloga filmskog turizma u brendiranju grada Dubrovnika [Master's thesis]. Zagreb: University of Zagreb, The Faculty of Political Science; 2016 [cited 2024 November 27] Available at: https://urn.nsk.hr/urn:nbn:hr:114:619896

T. Grgurević, "Uloga filmskog turizma u brendiranju grada Dubrovnika", Master's thesis, University of Zagreb, The Faculty of Political Science, Zagreb, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:114:619896

Metadata
TitleUloga filmskog turizma u brendiranju grada Dubrovnika
Title (english)The role of filming tourism in branding town of Dubrovnik
AuthorTina Grgurević
MentorHrvoje Jakopović (mentor)
Committee member (predsjednik povjerenstva)
GranterUniversity of Zagreb
The Faculty of Political Science
(Department of Journalism and Media Production)
Zagreb
Defense date and country2016-09-19, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Journalism
Abstract
Rad istražuje mogućnosti brendiranja Dubrovnika putem filmskog turizma. Teorijski aspekti rada uključuju definiranje pojmova brend i brendiranje, zatim uloge imidža država u privlačenju stranih turista, definiranje pojma filmski turizam te iznošenje najpoznatijih primjera brendiranja destinacija putem filma. Anketno istraživanje je provedeno na uzorku od 101 ispitanika – turista u gradu Dubrovniku. Istraživanje je pokazalo kako većina ispitanika gleda američki televizijski spektakl, seriju "Igra prijestolja" te kako je velika većina ispitanika znala da je serija snimana u Dubrovniku. Sadržajima koji se nude na temu serije u gradu, većina posjetitelja nije nezadovoljna, ali nije ni pretjerano zadovoljna. Od sadržaja na temu serije koji se nude u Dubrovniku, većina ispitanika najzanimljivijim smatra samostalno pronalaženje lokacija na kojima se serija snimala dok je izvođenje scena iz serije na javnim gradskim površinama, sadržaj koji bi većina posjetitelja voljela vidjeti u Dubrovniku. Doprinosom rada smatra se identifikacija ključnih elemenata za promociju Dubrovnika kao filmske destinacije na primjeru posljednjeg nastavka „Ratova zvijezda“ koji se snimao u Dubrovniku.
Abstract (english)
The thesis is about exploring opportunities of branding of Dubrovnik through the film tourism. Theoretical aspects of paper include the definitions of terms brand and branding, the role of the country images in luring foreign tourists, defining the term film tourism and finally the presentation of the most famous examples of branding of destinations through the film. Survey research is conducted on a sample of 101 respondents – tourists in Dubrovnik. The research has shown that most of respondents watch American television spectacle "Game of Thrones". The results show that majority of respondents knew that it was filmed in Dubrovnik. Respondents were neither unsatisfied, nor satisfied with the offered Game of Thrones contents in Dubrovnik. The majority of respondents found the most interesting contens related to the series in Dubrovnik are the self-finding of locations where the series was filmed, while performing acts from the series in public city areas is a content which the majority of respondents would like to see. The contribution of the paper is considered to be identification of the key elements that enable promotion of Dubrovnik as a film destination, based on the example of „Star Wars“ sequel which was filmed in Dubrovnik.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:114:619896
Study programmeTitle: Journalism
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra novinarstva (magistar/magistra novinarstva)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2016-11-28 12:00:47