The thesis on Public Relations on the example of Formula 1 sport was written with the purpose of explaining how public relations communication turned this closed and inaccessible sport into one that is followed by millions of spectators today. Formula 1 is a sport that comes with a great deal of danger and potential for crisis, and public relations has never been as much of a focus of this sport as it is today. Therefore, the goal was to show how effective communication between teams, drivers, and public relations in Formula 1 can change the perception of existing followers and attract new audiences. Through this work, the campaigns and activities are undertaken by the FIA, FOM, drivers and their teams, and other actors to introduce the public to what Formula 1 is really about and what is hidden behind the scenes of the races themselves. Also, the paper deals with crisis communication cases throughout history until today, which indicates how strategic and crisis communication in this sport has changed over the years. Although the aforementioned factors still have opportunities to improve this sport, the shift in the last decade is visible. Communication has become more transparent, the reactions of teams and PR teams have become faster and more efficient, media coverage is greater, and scandals, public speculation and lack of information are less frequent. Areas for improvement can be seen in terms of environmental sustainability, fair play with the preservation of team integrity, and a more clearly defined Rulebook.