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master's thesis
Memetički antagonizam: analiza diskursa političkih memova
Zagreb: University of Zagreb, The Faculty of Political Science, 2023. urn:nbn:hr:114:612508
Orlović, Nina
University of Zagreb
The Faculty of Political Science

Institutional repository: FPSZG repository

Cite this document

Orlović, N. (2023). Memetički antagonizam: analiza diskursa političkih memova (Master's thesis). Zagreb: University of Zagreb, The Faculty of Political Science. Retrieved from https://urn.nsk.hr/urn:nbn:hr:114:612508

Orlović, Nina. "Memetički antagonizam: analiza diskursa političkih memova." Master's thesis, University of Zagreb, The Faculty of Political Science, 2023. https://urn.nsk.hr/urn:nbn:hr:114:612508

Orlović, Nina. "Memetički antagonizam: analiza diskursa političkih memova." Master's thesis, University of Zagreb, The Faculty of Political Science, 2023. https://urn.nsk.hr/urn:nbn:hr:114:612508

Orlović, N. (2023). 'Memetički antagonizam: analiza diskursa političkih memova', Master's thesis, University of Zagreb, The Faculty of Political Science, accessed 30 November 2024, https://urn.nsk.hr/urn:nbn:hr:114:612508

Orlović N. Memetički antagonizam: analiza diskursa političkih memova [Master's thesis]. Zagreb: University of Zagreb, The Faculty of Political Science; 2023 [cited 2024 November 30] Available at: https://urn.nsk.hr/urn:nbn:hr:114:612508

N. Orlović, "Memetički antagonizam: analiza diskursa političkih memova", Master's thesis, University of Zagreb, The Faculty of Political Science, Zagreb, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:114:612508

Metadata
TitleMemetički antagonizam: analiza diskursa političkih memova
Title (english)Memetic Antagonism: A Discourse Analysis of Political Memes
AuthorNina Orlović
MentorKosta Bovan (mentor)
Committee memberKosta Bovan (predsjednik povjerenstva)
Committee memberDina Vozab (član povjerenstva)
Committee memberNebojša Blanuša (član povjerenstva)
GranterUniversity of Zagreb
The Faculty of Political Science
Zagreb
Defense date and country2023-09-14, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Political Science
Abstract
Ovaj diplomski rad bavi se kritičkom analizom dva mema i njihovih varijacija unutar specifične kategorije internetskih memova, onih čija se upotreba može izričito povezati s alt-right pokretom. Alt - right je “labava skupina korisnika društvenih medija i foruma, javnih ličnosti te internetskih platformi koje zagovaraju libertarijanske ili krajnje desne političke stavove” (Hahner, Woods, 2019:3) koja je bila najaktivnija u periodu predsjedničkih izbora Sjedinjenih američkih država 2016. godine. Karakterizira ih politička nekorektnost, humor i ironija te krajnje desni ekstremizam, etnonacionalizam, ideje Bijele supremacije, odbojnost prema egalitarizmu; sve što komuniciraju kroz memove. Korištenjem metodologije multimodalne, kritičke analize diskursa namjera je proučiti ideološke implikacije memova specifičnih za alt-right zajednicu, s ciljem razotkrivanja njihove uloge u stvaranju kolektivnih identiteta i političke identifikacije, kao i kako konstruiraju Drugost i „Mi protiv Njih“ narativ.
Abstract (english)
This master's thesis delves into a critical analysis of two memes and their variations within a specific category of internet memes; those that can be specifically tied back to the Alt - right movement. The Alt - right is a "loose connection of social media users and boards, public personalities and content platforms that often adopt libertarian or far right advocacy" (Hahner, Woods, 2019:3) that was most active in the period of US presidential elections in 2016. The movement is characterized by political incorrectness, humor and irony as well as far - right extremism, ethnonationalism, white supremacy ideas, a distaste for egalitarianism; all which are communicated through the memes they disseminate. Using the methodology of multimodal, critical analysis discourse the intent of this thesis is to analyse the ideological implications of Alt - right memes, with the goal of unveiling their role in generating a sense of collective identity and the way they construct ideas of common enemies and the Other through a "Us vs. Them" narrative.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:114:612508
Study programmeTitle: Journalism
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra novinarstva (magistar/magistra novinarstva)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-10-09 12:32:16