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master's thesis
Upravljanje čokoladnim brendovima Kraš i Zvečevo
Zagreb: University of Zagreb, The Faculty of Political Science, 2023. urn:nbn:hr:114:093570
Radić, Magdalena
University of Zagreb
The Faculty of Political Science

Institutional repository: FPSZG repository

Cite this document

Radić, M. (2023). Upravljanje čokoladnim brendovima Kraš i Zvečevo (Master's thesis). Zagreb: University of Zagreb, The Faculty of Political Science. Retrieved from https://urn.nsk.hr/urn:nbn:hr:114:093570

Radić, Magdalena. "Upravljanje čokoladnim brendovima Kraš i Zvečevo." Master's thesis, University of Zagreb, The Faculty of Political Science, 2023. https://urn.nsk.hr/urn:nbn:hr:114:093570

Radić, Magdalena. "Upravljanje čokoladnim brendovima Kraš i Zvečevo." Master's thesis, University of Zagreb, The Faculty of Political Science, 2023. https://urn.nsk.hr/urn:nbn:hr:114:093570

Radić, M. (2023). 'Upravljanje čokoladnim brendovima Kraš i Zvečevo', Master's thesis, University of Zagreb, The Faculty of Political Science, accessed 06 November 2024, https://urn.nsk.hr/urn:nbn:hr:114:093570

Radić M. Upravljanje čokoladnim brendovima Kraš i Zvečevo [Master's thesis]. Zagreb: University of Zagreb, The Faculty of Political Science; 2023 [cited 2024 November 06] Available at: https://urn.nsk.hr/urn:nbn:hr:114:093570

M. Radić, "Upravljanje čokoladnim brendovima Kraš i Zvečevo", Master's thesis, University of Zagreb, The Faculty of Political Science, Zagreb, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:114:093570

Metadata
TitleUpravljanje čokoladnim brendovima Kraš i Zvečevo
Title (english)Management of Chocolate Brands: The Case of the factories Kraš and Zvečevo
AuthorMagdalena Radić
MentorBožo Skoko (mentor)
Committee memberBožo Skoko (predsjednik povjerenstva)
Committee memberDražen Lalić (član povjerenstva)
Committee memberMilica Vučković (član povjerenstva)
GranterUniversity of Zagreb
The Faculty of Political Science
Zagreb
Defense date and country2023-09-15, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Journalism
Abstract
Predmet ovog rada je upravljanje čokoladnim brendovima na primjeru tvornica Kraš i Zvečevo. Cilj rada je odgovoriti na ključna istraživačka pitanja koja su postavljena na samom početku pisanja i istraživanja o temi. Predmet rada je obrađen u teorijskom dijelu u prvom dijelu rada, a u drugom dijelu rada je provedeno istraživanje. Istraživanje o upravljanju brendovima na odabranim poduzećima je provedeno analizom njihovog poslovnog modela, dok je istraživanje o preferencijama potrošača u vezi čokoladnih brendova provedeno na 106 ispitanika online putem anketnog upitnika. Istraživanje je pokazalo da povezanost između percepcije vizualnih identiteta hrvatskih brendova čokolade i udjela na tržištu svakako postoji. Nadalje, potrošači najčešće kupuju određeni čokoladni brend zato što im odgovara okus i kvaliteta tog brenda. Potrošači ne prave veliku razliku između hrvatskih i stranih brendova čokolade koliko ju prave između brendova cjelokupno gledajući.
Abstract (english)
The subject of this paper is the management of chocolate brands on the example of the Kraš i factories It rattles. The aim of the work is to answer the key research questions that were posed at the the beginning of writing and research on the topic. The subject of the work is covered in the theoretical part in the first part part of the work, and research was conducted in the second part of the work. Management research brands on selected companies was conducted by analyzing their business model, while the research on consumer preferences regarding chocolate brands was conducted on the 106th respondents online via a survey questionnaire. Research has shown that the connection between the perception of the visual identities of Croatian chocolate brands and market share certainly exists. Furthermore, consumers most often buy a certain brand of chocolate because they like the taste and the quality of that brand. Consumers do not make a big difference between Croatian and foreign brands chocolates as much as they make it between brands overall.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:114:093570
Study programmeTitle: Journalism
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra novinarstva (magistar/magistra novinarstva)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-10-11 13:16:28