prikaz prve stranice dokumenta Newsjacking iz perspektive novinarske profesije
  Download
PDF 1.38 MB
master's thesis
Newsjacking iz perspektive novinarske profesije
Zagreb: University of Zagreb, The Faculty of Political Science, 2023. urn:nbn:hr:114:021404
Matkov, Ivana
University of Zagreb
The Faculty of Political Science

Institutional repository: FPSZG repository

Cite this document

Matkov, I. (2023). Newsjacking iz perspektive novinarske profesije (Master's thesis). Zagreb: University of Zagreb, The Faculty of Political Science. Retrieved from https://urn.nsk.hr/urn:nbn:hr:114:021404

Matkov, Ivana. "Newsjacking iz perspektive novinarske profesije." Master's thesis, University of Zagreb, The Faculty of Political Science, 2023. https://urn.nsk.hr/urn:nbn:hr:114:021404

Matkov, Ivana. "Newsjacking iz perspektive novinarske profesije." Master's thesis, University of Zagreb, The Faculty of Political Science, 2023. https://urn.nsk.hr/urn:nbn:hr:114:021404

Matkov, I. (2023). 'Newsjacking iz perspektive novinarske profesije', Master's thesis, University of Zagreb, The Faculty of Political Science, accessed 27 November 2024, https://urn.nsk.hr/urn:nbn:hr:114:021404

Matkov I. Newsjacking iz perspektive novinarske profesije [Master's thesis]. Zagreb: University of Zagreb, The Faculty of Political Science; 2023 [cited 2024 November 27] Available at: https://urn.nsk.hr/urn:nbn:hr:114:021404

I. Matkov, "Newsjacking iz perspektive novinarske profesije", Master's thesis, University of Zagreb, The Faculty of Political Science, Zagreb, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:114:021404

Metadata
TitleNewsjacking iz perspektive novinarske profesije
Title (english)Newsjacking from the Perspective of Journalistic Profession
AuthorIvana Matkov
MentorAntonija Čuvalo (mentor)
Committee memberAntonija Čuvalo (predsjednik povjerenstva)
Committee memberMilica Vučković (član povjerenstva)
Committee memberPetra Kovačević (član povjerenstva)
GranterUniversity of Zagreb
The Faculty of Political Science
Zagreb
Defense date and country2023-09-22, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Journalism
Abstract
Cilj ovog rada je doznati kako novinari i urednici hrvatskih informativnih i lifestyle portala gledaju na praksu newsjackinga, budući da je riječ o relativno novom marketinškom fenomenu koji nije dovoljno istražen u Hrvatskoj. Svrha rada je prikazati koje posljedice ova tehnika donosi novinarskoj profesiji te kakva su stajališta novinara i urednika u Hrvatskoj glede tog marketinškog alata. Rad ističe i važnost korištenja web analitike u svakodnevnom radu novinara. U istraživanju je korištena kvalitativna metoda polustrukturiranih intervjua. Kroz razgovore sa šest novinara i urednika u Hrvatskoj utvrđeno je da ispitanici dijele različita mišljenja o ovoj tehnici, no jednoglasno potvrđuju da ne donosi negativne posljedice na novinarstvo, budući da su marketing i novinarstvo dva različita zanimanja. Također, ispitanici smatraju kako će se tehnika u budućnosti i dalje razvijati, no nisu sigurni u kojem smjeru će se kretati.
Abstract (english)
The aim of this research is to find out how journalists and editors of Croatian informative and lifestyle portals view the practice of newsjacking, since it is a relatively new marketing phenomenon that still has not been researched in Croatia. The purpose of this research is to show what consequences this technique brings to the journalistic profession and what are the opinions of Croatian journalists and editors regarding this marketing tool. This research also highlights the importance of using web analytics in the daily work of journalists. During the research, the qualitative method of structured interviews was used. Through interviews with six Croatian journalists and editors it was revealed that respondents share different opinions on this technique, but they unanimously confirm that newsjacking does not bring negative consequences to journalism, because marketing and journalism are two different professions. Also, respondents believe that newsjacking will continue to develop in the future, but they are not sure in which direction it will move.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:114:021404
Study programmeTitle: Journalism
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra novinarstva (magistar/magistra novinarstva)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-11-30 13:18:43