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master's thesis
Uloga odnosa s javnošću u promociji nautičkog turizma Hrvatske
Zagreb: University of Zagreb, The Faculty of Political Science, 2023. urn:nbn:hr:114:634971
Jekić, Nives
University of Zagreb
The Faculty of Political Science

Institutional repository: FPSZG repository

Cite this document

Jekić, N. (2023). Uloga odnosa s javnošću u promociji nautičkog turizma Hrvatske (Master's thesis). Zagreb: University of Zagreb, The Faculty of Political Science. Retrieved from https://urn.nsk.hr/urn:nbn:hr:114:634971

Jekić, Nives. "Uloga odnosa s javnošću u promociji nautičkog turizma Hrvatske." Master's thesis, University of Zagreb, The Faculty of Political Science, 2023. https://urn.nsk.hr/urn:nbn:hr:114:634971

Jekić, Nives. "Uloga odnosa s javnošću u promociji nautičkog turizma Hrvatske." Master's thesis, University of Zagreb, The Faculty of Political Science, 2023. https://urn.nsk.hr/urn:nbn:hr:114:634971

Jekić, N. (2023). 'Uloga odnosa s javnošću u promociji nautičkog turizma Hrvatske', Master's thesis, University of Zagreb, The Faculty of Political Science, accessed 06 November 2024, https://urn.nsk.hr/urn:nbn:hr:114:634971

Jekić N. Uloga odnosa s javnošću u promociji nautičkog turizma Hrvatske [Master's thesis]. Zagreb: University of Zagreb, The Faculty of Political Science; 2023 [cited 2024 November 06] Available at: https://urn.nsk.hr/urn:nbn:hr:114:634971

N. Jekić, "Uloga odnosa s javnošću u promociji nautičkog turizma Hrvatske", Master's thesis, University of Zagreb, The Faculty of Political Science, Zagreb, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:114:634971

Metadata
TitleUloga odnosa s javnošću u promociji nautičkog turizma Hrvatske
Title (english)The Role of Public Relations in the Promotion of Nautical Tourism of Croatia
AuthorNives Jekić
MentorHrvoje Jakopović (mentor)
MentorDejan Gluvačević (komentor)
Committee memberHrvoje Jakopović (predsjednik povjerenstva)
Committee memberDina Vozab (član povjerenstva)
Committee memberDejan Gluvačević (član povjerenstva)
GranterUniversity of Zagreb
The Faculty of Political Science
Zagreb
Defense date and country2023-09-22, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Journalism
Abstract
Diplomski rad Uloga odnosa s javnošću u promociji nautičkog turizma Hrvatske osmišljen je kako bi se istražilo u kojoj mjeri odnosi s javnošću pomažu pri promociji nautičkog turizma Hrvatske. Teorijski dio rada obuhvatio je teoriju odnosa s javnošću, odnosa s javnošću u turizmu te objašnjenje nautičkog turizma u svijetu i u Hrvatskoj. Praktični dio rada koristio se metodom analize sadržaja da bi se provjerila teza koja pretpostavlja da su odnosi s javnošću važan faktor u promociji nautičkog turizma Hrvatske. Rezultati istraživanja prikazali su da Hrvatska ima odlične predispozicije i da više 90 % mrežnih stranica marina predstavlja nautički turizam u pravom svjetlu, a društvene mreže mogle bi tome još pridonijeti, no treba uložiti trud te kreativno i konzistentno promovirati nautički turizam u virtualnom balonu. Do tada će i dalje usmene preporuke i iskustva biti na prvom mjestu razloga zbog kojih se odabire upravo Jadran kao destinacija za savršen odmor i plovidbu.
Abstract (english)
The Master's Thesis "The Role of Public Relations in the Promotion of Nautical Tourism of Croatia" was designed to explore the extent to which public relations contribute to the promotion of Croatian nautical tourism. The theoretical part of the thesis covered the theory of public relations, public relations in tourism, and an explanation of nautical tourism in the world and in Croatia. The practical part of the thesis used content analysis as a method to test the hypothesis that public relations are an important factor in promoting Croatian nautical tourism. The research results showed that Croatia has excellent predispositions, with more than 90% of marina websites presenting nautical tourism in the right light, and social media could further contribute to this, but it requires effort and creative, consistent promotion of nautical tourism in the virtual sphere. Until then, word-of-mouth recommendations and experiences will continue to be the primary reasons for choosing the Adriatic as a destination for a perfect vacation and sailing.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:114:634971
Study programmeTitle: Journalism
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra novinarstva (magistar/magistra novinarstva)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-11-30 13:55:06