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professional thesis
Korisnička apatija
kako milenijalci koriste društvene mreže?
Zagreb: University of Zagreb, The Faculty of Political Science, 2023. urn:nbn:hr:114:008725
Župančić, Jana
University of Zagreb
The Faculty of Political Science

Institutional repository: FPSZG repository

Cite this document

Župančić, J. (2023). Korisnička apatija : kako milenijalci koriste društvene mreže? (Professional thesis). Zagreb: University of Zagreb, The Faculty of Political Science. Retrieved from https://urn.nsk.hr/urn:nbn:hr:114:008725

Župančić, Jana. "Korisnička apatija : kako milenijalci koriste društvene mreže?." Professional thesis, University of Zagreb, The Faculty of Political Science, 2023. https://urn.nsk.hr/urn:nbn:hr:114:008725

Župančić, Jana. "Korisnička apatija : kako milenijalci koriste društvene mreže?." Professional thesis, University of Zagreb, The Faculty of Political Science, 2023. https://urn.nsk.hr/urn:nbn:hr:114:008725

Župančić, J. (2023). 'Korisnička apatija : kako milenijalci koriste društvene mreže?', Professional thesis, University of Zagreb, The Faculty of Political Science, accessed 27 November 2024, https://urn.nsk.hr/urn:nbn:hr:114:008725

Župančić J. Korisnička apatija : kako milenijalci koriste društvene mreže? [Professional thesis]. Zagreb: University of Zagreb, The Faculty of Political Science; 2023 [cited 2024 November 27] Available at: https://urn.nsk.hr/urn:nbn:hr:114:008725

J. Župančić, "Korisnička apatija : kako milenijalci koriste društvene mreže?", Professional thesis, University of Zagreb, The Faculty of Political Science, Zagreb, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:114:008725

Metadata
TitleKorisnička apatija : kako milenijalci koriste društvene mreže?
Title (english)User apathy : how millenials use social media?
AuthorJana Župančić
MentorDomagoj Bebić (mentor)
Committee memberDanijel Labaš (predsjednik povjerenstva)
Committee memberIgor Kanižaj (član povjerenstva)
Committee memberDomagoj Bebić (član povjerenstva)
GranterUniversity of Zagreb
The Faculty of Political Science
Zagreb
Defense date and country2023-10-30, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Political Science
Abstract
Milenijalci su skupina koja se često zanemaruje prilikom sličnih istraživanja dok se najmlađe generacije često pojavljuju u kontekstu novih tehnologija i trendova vezanih uz korištenje društvenih mreža. Što ispitani milenijalci misle o načinu na koji sami koriste društvene mreže, ali i uočavaju li razlike ovisno o generaciji kojoj korisnik pripada, moguće je pronaći u ovom specijalističkom radu. Cilj je ovoga rada i istraživanja potaknuti daljnja istraživanja na slične teme, ali i usmjeriti pažnju na način na koji milenijalci vide svoje i tuđe ponašanje na društvenim mrežama. Interpretacijom i analizom odgovora koje su pružili milenijalci došlo se do saznanja o pasivnom načinu korištenja društvenih mreža kod milenijalaca koji su sudjelovali u istraživanju. Također je zamijećena korisnička apatija kod ispitanih milenijalaca.
Abstract (english)
Millennials are a social group that often gets neglected in research of a similar type, while the youngest generations are often present in the context of new technologies and social media trends. What interviewed millennials think about their way of using social media, and if they recognize the differences between generations on social media, can be found in this postgraduate thesis. This thesis tries to encourage further research on similar topics and to bring attention to the way that millennials perceive their own and others’ behavior on social media. Through analysis and interpretation of answers that millennials gave, passive usage was recognized amongst millennials who were a part of this research. User apathy was also noticed among questioned millennials.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:114:008725
Study programmeTitle: Public Relations
Study programme type: university
Study level: postgraduate specialist
Academic / professional title: sveučilišni/a specijalist/ specijalistica iz odnosa s javnošću (sveučilišni/a specijalist/ specijalistica iz odnosa s javnošću)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-12-19 07:28:30