Križevci is a town with a rich history and tradition. The eight church towers certainly contribute to the characteristic appearance of the town, whose patron saint is Marko Križevčanin. The town of Križevci also offers numerous traditional events, the most famous of which is certainly the great Križevci Spravišće. However, the Križevačko veliko Spravišće would not be that impressive without the Križevače statutes. Also, Mount Kalnik offers tourists a unique combination of natural beauty and rich history. The view of the town of Križevci from this mountain is breathtaking, and the historical connection to the fight against the Turks adds depth to that experience. Natural resources such as forests, lakes, fertile soils and a favorable climate often play a key role of tourism development, attracting visitors looking to explore and enjoy the natural wonders. Križevci and Kalnik have a lot to offer tourists. With this alone, the city has all the preconditions to become the most visited tourist destination. The main objective of this paper is to analyze the current tourist potential of the town of Križevci and to point out possibilities of branding the city of Križevci. There are various potentials and challenges of branding the town of Križevci as a tourist destination. These include the development of a green infrastructure strategy, intelligent use of EU funds and smart branding of the products from the local producers. The key elements are promotion of the natural beauties of the Križević region through the promotion of cultural, religious and traditional tourism are. The importance and positive contribution of tourist events in Križevci, as well as the recognition of the destination result from the importance of events and manifestations that attract tourists, both domestic and foreign. The recognition value of the town of Križevci, especially in comparison to other nearby destinations, results from religious tourism, which is emphasised by the presence of eight church towers. The town has the potential to become known as an energy-conscious destination, which is favoured by the hilly rural surroundings, the wealth of natural resources, including clean groundwater and forest areas, and the presence of numerous endemic plant and animal species. The Križevci region attracts visitors from more urban areas in search of relaxation in the nature.