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master's thesis
Djeca utjecajnici - analiza najpopularnijih profila maloljetnika na društvenim mrežama
Zagreb: University of Zagreb, The Faculty of Political Science, 2024. urn:nbn:hr:114:406483
Lukež, Tina
University of Zagreb
The Faculty of Political Science

Institutional repository: FPSZG repository

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Lukež, T. (2024). Djeca utjecajnici - analiza najpopularnijih profila maloljetnika na društvenim mrežama (Master's thesis). Zagreb: University of Zagreb, The Faculty of Political Science. Retrieved from https://urn.nsk.hr/urn:nbn:hr:114:406483

Lukež, Tina. "Djeca utjecajnici - analiza najpopularnijih profila maloljetnika na društvenim mrežama." Master's thesis, University of Zagreb, The Faculty of Political Science, 2024. https://urn.nsk.hr/urn:nbn:hr:114:406483

Lukež, Tina. "Djeca utjecajnici - analiza najpopularnijih profila maloljetnika na društvenim mrežama." Master's thesis, University of Zagreb, The Faculty of Political Science, 2024. https://urn.nsk.hr/urn:nbn:hr:114:406483

Lukež, T. (2024). 'Djeca utjecajnici - analiza najpopularnijih profila maloljetnika na društvenim mrežama', Master's thesis, University of Zagreb, The Faculty of Political Science, accessed 08 July 2024, https://urn.nsk.hr/urn:nbn:hr:114:406483

Lukež T. Djeca utjecajnici - analiza najpopularnijih profila maloljetnika na društvenim mrežama [Master's thesis]. Zagreb: University of Zagreb, The Faculty of Political Science; 2024 [cited 2024 July 08] Available at: https://urn.nsk.hr/urn:nbn:hr:114:406483

T. Lukež, "Djeca utjecajnici - analiza najpopularnijih profila maloljetnika na društvenim mrežama", Master's thesis, University of Zagreb, The Faculty of Political Science, Zagreb, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:114:406483

Metadata
TitleDjeca utjecajnici - analiza najpopularnijih profila maloljetnika na društvenim mrežama
Title (english)Child Influencers - An Analysis of the Most Popular Minors' Social Media Profiles
AuthorTina Lukež
MentorIgor Kanižaj (mentor)
Committee memberIgor Kanižaj (predsjednik povjerenstva)
Committee memberBoris Beck (član povjerenstva)
Committee memberMarijana Grbeša-Zenzerović (član povjerenstva)
GranterUniversity of Zagreb
The Faculty of Political Science
Zagreb
Defense date and country2024-02-13, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Political Science
Abstract
Ovo istraživanje usmjereno je na analizu najpopularnijih profila djece utjecajnika tj. influencera do 13 godina na društvenoj mreži Instagram, s naglaskom na sadržaju, zakonskoj regulativi te fenomenu sharentinga. Kao predmet istraživanja korištene su fotografije objavljene na tri najpopularnija Instagram profila djece influencera u dobi do 13 godina, a to su Everleigh Rose Soutas, Elle McBroom te Taytum i Oakley Fisher. Istraživanje, kojem se pristupilo metodom kvantitativne analize sadržaja, naglašava važnost roditelja u oblikovanju sadržaja, zaštiti privatnosti djece i transparentnom reklamiranju. Iako roditelji poštuju zakonske regulative, postavlja se pitanje prikazivanja djece u odjeći neprimjerenoj njihovoj dobi. Rad ukazuje na ozbiljna pitanja o identitetu, privatnosti i psihološkom doživljaju djece influencera, naglašavajući potrebu za uravnoteženim pristupom koji uzima u obzir dobrobit djece, komercijalne interese i etičke standarde.
Abstract (english)
This research is focused on analyzing the most popular profiles of child influencers up to the age of 13 on the social network Instagram, with an emphasis on content, legal regulations, and the phenomenon of sharenting. The research used photos published on the three most popular Instagram profiles of child influencers aged up to 13, namely Everleigh Rose Soutas, Elle McBroom, and Taytum and Oakley Fisher. The study, approached through the method of quantitative content analysis, highlights the importance of parents in shaping content, protecting children's privacy, and transparent advertising. Although parents adhere to legal regulations, questions arise about depicting children in clothing inappropriate for their age. The paper raises serious questions about the identity, privacy, and psychological experience of child influencers, emphasizing the need for a balanced approach that considers the well-being of children, commercial interests, and ethical standards.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:114:406483
Study programmeTitle: Journalism
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra novinarstva (magistar/magistra novinarstva)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2024-03-04 09:14:03