The presented paper is based on a survey conducted through a questionnaire, on a sample of 78 respondents who belong to generation Z. The said questionnaire examined the perspective of generation Z regarding the influence of employer branding in the employment proces, especially in the case of telecommunications industry in Croatia. The goal of this research is to describe, in more detail, the generation Z's point of view about employment in the telecommunications industry in Croatia, in order to create awareness of the importance of this topic, but also to describe it in more detail. Generation Z is mentioned more and more often in the public space, and their communication habits in the business world are slowly, but surely affecting other generations as well. At the same time, members of generation Z are creating new trends in business communication, so from the point of view of the employer's brand, it is necessary to find new ways of delivering marketing messages during the recruitment process. Members of generation Z prefer those employers who share the same views on the world as them, they are not only satisfied with traditional benefits, but strive for positive changes in the work environment. Therefore, this is precisely why it is important to research topics like this, in order to gain new knowledge and understanding about the employment of generation Z in the telecommunications industry. Moreover, because the research showed that the majority of respondents consider employer branding especially important during the hiring process. This topic will remain very relevant for some time because it is evident that there is a certain direction in which the generation Z respondents think, but also that some of their standpoint are yet to be fully formed.