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undergraduate thesis
Native oglašavanje na portalu 24sata.hr
Zagreb: University of Zagreb, The Faculty of Political Science, 2024. urn:nbn:hr:114:121464
Gregurec, Patricia
University of Zagreb
The Faculty of Political Science

Institutional repository: FPSZG repository

Cite this document

Gregurec, P. (2024). Native oglašavanje na portalu 24sata.hr (Undergraduate thesis). Zagreb: University of Zagreb, The Faculty of Political Science. Retrieved from https://urn.nsk.hr/urn:nbn:hr:114:121464

Gregurec, Patricia. "Native oglašavanje na portalu 24sata.hr." Undergraduate thesis, University of Zagreb, The Faculty of Political Science, 2024. https://urn.nsk.hr/urn:nbn:hr:114:121464

Gregurec, Patricia. "Native oglašavanje na portalu 24sata.hr." Undergraduate thesis, University of Zagreb, The Faculty of Political Science, 2024. https://urn.nsk.hr/urn:nbn:hr:114:121464

Gregurec, P. (2024). 'Native oglašavanje na portalu 24sata.hr', Undergraduate thesis, University of Zagreb, The Faculty of Political Science, accessed 28 August 2024, https://urn.nsk.hr/urn:nbn:hr:114:121464

Gregurec P. Native oglašavanje na portalu 24sata.hr [Undergraduate thesis]. Zagreb: University of Zagreb, The Faculty of Political Science; 2024 [cited 2024 August 28] Available at: https://urn.nsk.hr/urn:nbn:hr:114:121464

P. Gregurec, "Native oglašavanje na portalu 24sata.hr", Undergraduate thesis, University of Zagreb, The Faculty of Political Science, Zagreb, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:114:121464

Metadata
TitleNative oglašavanje na portalu 24sata.hr
AuthorPatricia Gregurec
MentorBoris Beck (mentor)
GranterUniversity of Zagreb
The Faculty of Political Science
Zagreb
Defense date and country2024-07-01, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Journalism
Abstract
U digitalnom dobu svi mogu biti i potrošači i stvaratelji vijesti, što povećava mogućnost širenja dezinformacija. Native oglašavanje, razvijeno iz advertorijala, dizajnirano je da se uklopi u novinski članak, često zavaravajući publiku svojom "prirodnošću". Prikriveno oglašavanje je zabranjeno zakonom, dok native oglasi moraju biti jasno označeni kao sponzorirani. Korištenje native oglasa zahtijeva pažljivo poštivanje pravila kako bi se izbjegla manipulacija i očuvalo povjerenje čitatelja. Portal 24sata.hr je zanimljiv jer ima svoj način objave native oglasa te zbog toga ovaj rad će objasniti sam pojam oglašavanja, ali i tip rada navedenog portala.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:114:121464
Study programmeTitle: Journalism
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) novinarstva (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) novinarstva)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2024-07-25 12:22:38