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master's thesis
Analiza sadržaja objava hrvatskih influencerica s djecom na Instagramu
Zagreb: University of Zagreb, The Faculty of Political Science, 2024. urn:nbn:hr:114:047572
Perica, Katarina
University of Zagreb
The Faculty of Political Science

Institutional repository: FPSZG repository

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Perica, K. (2024). Analiza sadržaja objava hrvatskih influencerica s djecom na Instagramu (Master's thesis). Zagreb: University of Zagreb, The Faculty of Political Science. Retrieved from https://urn.nsk.hr/urn:nbn:hr:114:047572

Perica, Katarina. "Analiza sadržaja objava hrvatskih influencerica s djecom na Instagramu." Master's thesis, University of Zagreb, The Faculty of Political Science, 2024. https://urn.nsk.hr/urn:nbn:hr:114:047572

Perica, Katarina. "Analiza sadržaja objava hrvatskih influencerica s djecom na Instagramu." Master's thesis, University of Zagreb, The Faculty of Political Science, 2024. https://urn.nsk.hr/urn:nbn:hr:114:047572

Perica, K. (2024). 'Analiza sadržaja objava hrvatskih influencerica s djecom na Instagramu', Master's thesis, University of Zagreb, The Faculty of Political Science, accessed 27 July 2024, https://urn.nsk.hr/urn:nbn:hr:114:047572

Perica K. Analiza sadržaja objava hrvatskih influencerica s djecom na Instagramu [Master's thesis]. Zagreb: University of Zagreb, The Faculty of Political Science; 2024 [cited 2024 July 27] Available at: https://urn.nsk.hr/urn:nbn:hr:114:047572

K. Perica, "Analiza sadržaja objava hrvatskih influencerica s djecom na Instagramu", Master's thesis, University of Zagreb, The Faculty of Political Science, Zagreb, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:114:047572

Metadata
TitleAnaliza sadržaja objava hrvatskih influencerica s djecom na Instagramu
Title (english)Content Analysis of Posts by Croatian Female Influencers with Children on Instagram
AuthorKatarina Perica
MentorDunja Majstorović Jedovnicki (mentor)
Committee memberDunja Majstorović Jedovnicki (predsjednik povjerenstva)
Committee memberPetra Kovačević (član povjerenstva)
Committee memberBoris Beck (član povjerenstva)
GranterUniversity of Zagreb
The Faculty of Political Science
Zagreb
Defense date and country2024-07-03, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Political Science
Abstract
Ovaj diplomski rad istražuje utjecaj društvenih mreža, s fokusom na majke influencerice koje uključuju svoju djecu u sadržaj, a analizirani su etički prijepori povezani s takvim objavama. Metodom analize sadržaja obuhvaćene su 772 objave hrvatskih influencerica Maje Šuput, Paule Sikirić, Elle Dvornik, Jelene Perić, Maše Zibar i Jelene Marinović. Jedinica analize je objava na Instagramu s grafičkom opremom te popratnim tekstom i komentarima. Iako većina objava ne uključuje djecu, rezultati su pokazali da se djeca često pojavljuju u objavama influencerica, pri čemu su zabilježene razlike u učestalosti takvih objava. U većini objava djeca su prikazana u domaćem ambijentu, spomenuta su imenom, a njihovo je lice vidljivo. Djeca se također učestalo prikazuju u sponzoriranom sadržaju. Analizom komentara ustanovljeno je da prevladavaju pozitivni komentari pratitelja.
Abstract (english)
This thesis explores the impact of social media by focusing on mother influencers who include their children in the content they share and analyses the ethical issues associated with such posts. The thesis analysed a total of 772 posts by Croatian influencers Maja Šuput, Paula Sikirić, Ella Dvornik, Jelena Perić, Maša Zibar, and Jelena Marinović. The research was conducted using content analysis, with the unit of analysis being an Instagram post, including visual content and accompanying text and comments. Although most posts do not include children, the results showed that children frequently appear in influencers' posts despite the differences among the analysed influencers. In most posts, children are depicted in a domestic environment, mentioned by name, and their faces are visible. Children are also frequently shown in sponsored content. The analysis of comments has shown that positive comments predominate.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:114:047572
Study programmeTitle: Journalism
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra novinarstva (magistar/magistra novinarstva)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2024-07-26 09:46:39