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master's thesis
Studija slučaja kriznog komuniciranja organizacije OceanGate
Zagreb: University of Zagreb, The Faculty of Political Science, 2024. urn:nbn:hr:114:975269
Šango, Antonio
University of Zagreb
The Faculty of Political Science

Institutional repository: FPSZG repository

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Šango, A. (2024). Studija slučaja kriznog komuniciranja organizacije OceanGate (Master's thesis). Zagreb: University of Zagreb, The Faculty of Political Science. Retrieved from https://urn.nsk.hr/urn:nbn:hr:114:975269

Šango, Antonio. "Studija slučaja kriznog komuniciranja organizacije OceanGate." Master's thesis, University of Zagreb, The Faculty of Political Science, 2024. https://urn.nsk.hr/urn:nbn:hr:114:975269

Šango, Antonio. "Studija slučaja kriznog komuniciranja organizacije OceanGate." Master's thesis, University of Zagreb, The Faculty of Political Science, 2024. https://urn.nsk.hr/urn:nbn:hr:114:975269

Šango, A. (2024). 'Studija slučaja kriznog komuniciranja organizacije OceanGate', Master's thesis, University of Zagreb, The Faculty of Political Science, accessed 04 October 2024, https://urn.nsk.hr/urn:nbn:hr:114:975269

Šango A. Studija slučaja kriznog komuniciranja organizacije OceanGate [Master's thesis]. Zagreb: University of Zagreb, The Faculty of Political Science; 2024 [cited 2024 October 04] Available at: https://urn.nsk.hr/urn:nbn:hr:114:975269

A. Šango, "Studija slučaja kriznog komuniciranja organizacije OceanGate", Master's thesis, University of Zagreb, The Faculty of Political Science, Zagreb, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:114:975269

Metadata
TitleStudija slučaja kriznog komuniciranja organizacije OceanGate
Title (english)A case study of crisis communication of the organization OceanGate
AuthorAntonio Šango
MentorHrvoje Jakopović (mentor)
Committee memberHrvoje Jakopović (predsjednik povjerenstva)
Committee memberMilica Vučković (član povjerenstva)
Committee memberNensi Blažević (član povjerenstva)
GranterUniversity of Zagreb
The Faculty of Political Science
Zagreb
Defense date and country2024-07-03, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Journalism
Abstract
Diplomski rad „Studija slučaja kriznog komuniciranja organizacije OceanGate“ napisan je s ciljem istraživanja krizne komunikacije OceanGate nakon što je ekspedicija koja je otišla posjetiti olupinu Titanika doživjela nesreću. S obzirom na to da je riječ o organizaciji koja spada u kategoriju neprofitne organizacije koja se bavi inovacijama i istraživanjem podmorja važno je imati unaprijed razrađenu strategiju kriznog komuniciranja. U prvom djelu rada obuhvaćeno je s teorijskog gledišta fenomen broda i istoimenog filma „Titanic“, razvoj turizma u globalizaciji, organizacija OceanGate kao brand i kao neprofitna organizacija. U metodološkom djelu rada korištene su metode studije slučaja i analize sadržaja u kojem se otkriva kako su najčitaniji hrvatski portali izvještavali o nesreći OceanGatea i za kojim je strategijama komuniciranja posegnula organizacija OceanGate. Svrha ovog rada je prikazati kako je za svaku organizaciju važno imati spremnu strategiju kriznog komuniciranja i njegovati transparentan odnos s medijima i javnosti.
Abstract (english)
The thesis "Case Study of Crisis Communication of the OceanGate Organization" is written with the aim of exploring the crisis communication of OceanGate following the accident of the expedition that went to visit the Titanic wreck. Given that OceanGate falls into the category of a non-profit organization dealing with innovation and underwater exploration, it is important to have a well-developed crisis communication strategy in advance. The first part of the paper covers, from a theoretical perspective, the phenomenon of the ship and the movie "Titanic", the development of tourism in globalization, OceanGate as a brand, and as a non-profit organization. In the methodological part of the work, case study methods and content analysis are used to reveal how the most read Croatian portals reported on the OceanGate accident and which communication strategies the OceanGate organization resorted to. The purpose of this work is to demonstrate how it is important for every organization to have a prepared crisis communication strategy and to nurture a transparent relationship with the media and the public.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:114:975269
Study programmeTitle: Journalism
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra novinarstva (magistar/magistra novinarstva)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2024-07-26 10:34:41