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undergraduate thesis
Uloga koncepta sportswashing u stvaranju imidža
Zagreb: University of Zagreb, The Faculty of Political Science, 2024. urn:nbn:hr:114:230103
Silov, Roko
University of Zagreb
The Faculty of Political Science

Institutional repository: FPSZG repository

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Silov, R. (2024). Uloga koncepta sportswashing u stvaranju imidža (Undergraduate thesis). Zagreb: University of Zagreb, The Faculty of Political Science. Retrieved from https://urn.nsk.hr/urn:nbn:hr:114:230103

Silov, Roko. "Uloga koncepta sportswashing u stvaranju imidža." Undergraduate thesis, University of Zagreb, The Faculty of Political Science, 2024. https://urn.nsk.hr/urn:nbn:hr:114:230103

Silov, Roko. "Uloga koncepta sportswashing u stvaranju imidža." Undergraduate thesis, University of Zagreb, The Faculty of Political Science, 2024. https://urn.nsk.hr/urn:nbn:hr:114:230103

Silov, R. (2024). 'Uloga koncepta sportswashing u stvaranju imidža', Undergraduate thesis, University of Zagreb, The Faculty of Political Science, accessed 27 November 2024, https://urn.nsk.hr/urn:nbn:hr:114:230103

Silov R. Uloga koncepta sportswashing u stvaranju imidža [Undergraduate thesis]. Zagreb: University of Zagreb, The Faculty of Political Science; 2024 [cited 2024 November 27] Available at: https://urn.nsk.hr/urn:nbn:hr:114:230103

R. Silov, "Uloga koncepta sportswashing u stvaranju imidža", Undergraduate thesis, University of Zagreb, The Faculty of Political Science, Zagreb, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:114:230103

Metadata
TitleUloga koncepta sportswashing u stvaranju imidža
AuthorRoko Silov
MentorHrvoje Jakopović (mentor)
GranterUniversity of Zagreb
The Faculty of Political Science
Zagreb
Defense date and country2024-09-04, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Abstract
Sportswashing kao pojam pojavio se tek nedavno. On označava vrstu utjecaja na javnost kao mješavinu marketinga i odnosa s javnošću. Kada je cilj poslodavca smanjenje negativne percepcije javnosti o kompaniji ili režimu, subjekt se može poslužiti raznim metodama za poboljšati reputaciju, a kada je metoda ulaganje u sport onda govorimo o sportswashingu. Sportswashing je dakle čin sponzoriranja sportskog tima ili događaja kako bi se odvratilo od loših praksi na drugim mjestima. Na taj način kompanija, ili češće režim uspijevaju prebaciti fokus javnosti s negativnih segmenata na one sportske, te time smanjuju negativnu percepciju o sebi.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:114:230103
Study programmeTitle: Journalism
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) novinarstva (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) novinarstva)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2024-10-03 12:45:28