Studies around the world show that women dominate public relations profession, they choose it more often than men, but they are less often positioned in high management positions. This paper empirically verifies the theoretical assumptions of feminist research and gender differences between men and women (with an emphasis on differences in communication skills), on a sample of the general population and on a sample of the Croatian public sector (state and local authorities and public companies). The paper covers some of the basic assumptions regarding effective public relations and the role of public relations practitioners in correlation with the fact that in this profession all over the world women took precedence several decades ago: the role of public relations, the rules of successful communication, gender differences between women and men with an emphasis on the advantages and disadvantages of men in communication compared to the advantages and disadvantages of women in communication, the phenomenon of the glass ceiling and the theory of feminism in public relations. Through research on the position of female public relations experts in the Croatian public sector (what role do women and men public relations practitioners have in public sector bodies and companies) and survey research on the communication skills of women and men, it was determined that experts who deal with public relations in in the Croatian public sector are not an exception in relation to world trends, but on the contrary, the trend that this is a female occupation, but that women occupy management positions less often than their male