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master's thesis
Usporedna analiza narativa u YouTube videozapisima iz predsjedničkih kampanja Joea Bidena iz 2020. i 2024.
Zagreb: University of Zagreb, The Faculty of Political Science, 2024. urn:nbn:hr:114:921407
Sečić, Erik
University of Zagreb
The Faculty of Political Science

Institutional repository: FPSZG repository

Cite this document

Sečić, E. (2024). Usporedna analiza narativa u YouTube videozapisima iz predsjedničkih kampanja Joea Bidena iz 2020. i 2024. (Master's thesis). Zagreb: University of Zagreb, The Faculty of Political Science. Retrieved from https://urn.nsk.hr/urn:nbn:hr:114:921407

Sečić, Erik. "Usporedna analiza narativa u YouTube videozapisima iz predsjedničkih kampanja Joea Bidena iz 2020. i 2024.." Master's thesis, University of Zagreb, The Faculty of Political Science, 2024. https://urn.nsk.hr/urn:nbn:hr:114:921407

Sečić, Erik. "Usporedna analiza narativa u YouTube videozapisima iz predsjedničkih kampanja Joea Bidena iz 2020. i 2024.." Master's thesis, University of Zagreb, The Faculty of Political Science, 2024. https://urn.nsk.hr/urn:nbn:hr:114:921407

Sečić, E. (2024). 'Usporedna analiza narativa u YouTube videozapisima iz predsjedničkih kampanja Joea Bidena iz 2020. i 2024.', Master's thesis, University of Zagreb, The Faculty of Political Science, accessed 23 November 2024, https://urn.nsk.hr/urn:nbn:hr:114:921407

Sečić E. Usporedna analiza narativa u YouTube videozapisima iz predsjedničkih kampanja Joea Bidena iz 2020. i 2024. [Master's thesis]. Zagreb: University of Zagreb, The Faculty of Political Science; 2024 [cited 2024 November 23] Available at: https://urn.nsk.hr/urn:nbn:hr:114:921407

E. Sečić, "Usporedna analiza narativa u YouTube videozapisima iz predsjedničkih kampanja Joea Bidena iz 2020. i 2024.", Master's thesis, University of Zagreb, The Faculty of Political Science, Zagreb, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:114:921407

Metadata
TitleUsporedna analiza narativa u YouTube videozapisima iz predsjedničkih kampanja Joea Bidena iz 2020. i 2024.
Title (english)A comparative analysis of narratives in Joe Biden's YouTube videos in the 2020 and 2024 presidential campaigns
AuthorErik Sečić
MentorPetra Kovačević (mentor)
Committee memberPetra Kovačević (predsjednik povjerenstva)
Committee memberBoris Beck (član povjerenstva)
Committee memberNikolina Borčić (član povjerenstva)
GranterUniversity of Zagreb
The Faculty of Political Science
Zagreb
Defense date and country2024-09-11, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Abstract
Diplomski rad bavi se usporednom analizom videozapisa objavljenih na službenom YouTube kanalu američkog predsjednika Joea Bidena za kampanje iz 2020. i 2024. godine. U istraživanju je korištena analiza narativa kojom se nastojalo provjeriti koji mitovi prevladavaju u Bidenovim kampanjama. Isto tako, u cilju istraživanja bilo je provjeriti kako Biden koristi određene elemente funkcionalne teorije političkog kampanjskog diskursa (odobravanja, napade i obrane) te koje teme koristi u političke svrhe, a koje u svrhu imidža. Rezultati istraživanja pokazali su da Biden u obje kampanje favorizira političke teme, umjesto onih o imidžu. Dominiraju dva mita - o heroju-spasitelju i o neprijatelju. Biden kroz kampanje koristi odobravanja i napade, dok su obrane zanemarene. Postoje i razlike u dvije promatrane kampanje te je najočitija ona o političkim temama koje prevladavaju. U 2020. fokusira se na COVID pandemiju, dok u kampanji iz 2024. koristi nešto širi spektar tema, među kojima je istaknuta borba za prava žena i manjinskih skupina.
Abstract (english)
This master's thesis is focused on a comparative analysis of the videos videos published on the official YouTube channel of the US president Joe Biden. Narrative analysis was used in the research, with the goal to check which political myths prevail in Biden's campaigns. Likewise, the purpose of the research was to check how Biden uses certain elements of functional theory of political campaign discourse (approvals, attacks and defenses) and which themes he uses for political topics and which for image topics. The results have shown that two myths dominate the campaigns - myth about hero-savior and myth about the enemy. Through the campaigns, Biden uses acclaims and attacks, while defenses are ignored. He also favours political topics over image topics. There are also differences in the two observed campaigns, the most obvious one being the one about the prevailing political themes. In the 2020 campaign, Biden focuses on the COVID pandemic, while in the 2024 he uses a slightly wider range of topics, including the fight for the rights of women and minority groups.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:114:921407
Study programmeTitle: Journalism
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra novinarstva (magistar/magistra novinarstva)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2024-10-08 07:43:15