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master's thesis
Stil native članaka na portalu journal.hr
Zagreb: University of Zagreb, The Faculty of Political Science, 2024. urn:nbn:hr:114:222267
Lender, Lara
University of Zagreb
The Faculty of Political Science

Institutional repository: FPSZG repository

Cite this document

Lender, L. (2024). Stil native članaka na portalu journal.hr (Master's thesis). Zagreb: University of Zagreb, The Faculty of Political Science. Retrieved from https://urn.nsk.hr/urn:nbn:hr:114:222267

Lender, Lara. "Stil native članaka na portalu journal.hr." Master's thesis, University of Zagreb, The Faculty of Political Science, 2024. https://urn.nsk.hr/urn:nbn:hr:114:222267

Lender, Lara. "Stil native članaka na portalu journal.hr." Master's thesis, University of Zagreb, The Faculty of Political Science, 2024. https://urn.nsk.hr/urn:nbn:hr:114:222267

Lender, L. (2024). 'Stil native članaka na portalu journal.hr', Master's thesis, University of Zagreb, The Faculty of Political Science, accessed 16 January 2025, https://urn.nsk.hr/urn:nbn:hr:114:222267

Lender L. Stil native članaka na portalu journal.hr [Master's thesis]. Zagreb: University of Zagreb, The Faculty of Political Science; 2024 [cited 2025 January 16] Available at: https://urn.nsk.hr/urn:nbn:hr:114:222267

L. Lender, "Stil native članaka na portalu journal.hr", Master's thesis, University of Zagreb, The Faculty of Political Science, Zagreb, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:114:222267

Metadata
TitleStil native članaka na portalu journal.hr
Title (english)An analysis of the style of native content on Journal.hr
AuthorLara Lender
MentorBoris Beck (mentor)
Committee memberBoris Beck (predsjednik povjerenstva)
Committee memberIgor Kanižaj (član povjerenstva)
Committee memberMarina Mučalo (član povjerenstva)
GranterUniversity of Zagreb
The Faculty of Political Science
Zagreb
Defense date and country2024-09-17, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Abstract
Ovaj se rad temelji na proučavanju analize stila native članaka na hrvatskom lifestyle portalu Journal.hr. Svrha istraživanja bila je istražiti kako se koristi retorička strategija za privlačenje čitatelja te na koji način se postiže ravnoteža između informativnog i promotivnog sadržaja. Istraživanje je provedeno na uzorku od trinaest native članaka napisanih i objavljenih na spomenutom portalu, koji su radu, u više navrata, detaljno analizirani kroz upotrebu različitih stilskih figura poput hiperbola i epiteta. Cilj ove vrste članaka, kako je pokazalo i istraživanje, je zadobiti pažnju čitatelja i nagnati ga na isprobavanje i/ili kupnju proizvoda/usluge o kojima se piše. Ustanovljeno je kako autori na portalu Journal.hr, pomnom upotrebom stilskih figura, s lakoćom dolaze do svog cilja.
Abstract (english)
The thesis focuses on the analysis of the style of native articles on the Croatian lifestyle portal Journal.hr. The purpose of the research was to investigate how rhetorical strategies are employed to attract readers and how a balance is achieved between informative and promotional content. The study was conducted on a sample of thirteen native articles written and published on the mentioned portal, which were meticulously analyzed multiple times through the use of various stylistic devices, such as hyperbole and epithets. The aim of these types of articles, as the research demonstrated, is to capture the reader's attention and motivate them to try and/or purchase the product or service being discussed. It was found that the authors on Journal.hr, through careful use of stylistic devices, effortlessly achieve their goal.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:114:222267
Study programmeTitle: Journalism
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra novinarstva (magistar/magistra novinarstva)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2024-10-11 09:42:47