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master's thesis
Analiza sadržaja hrvatskih putopisnih Instagram profila
Zagreb: University of Zagreb, The Faculty of Political Science, 2024. urn:nbn:hr:114:646050
Sokić, Barbara
University of Zagreb
The Faculty of Political Science

Institutional repository: FPSZG repository

Cite this document

Sokić, B. (2024). Analiza sadržaja hrvatskih putopisnih Instagram profila (Master's thesis). Zagreb: University of Zagreb, The Faculty of Political Science. Retrieved from https://urn.nsk.hr/urn:nbn:hr:114:646050

Sokić, Barbara. "Analiza sadržaja hrvatskih putopisnih Instagram profila." Master's thesis, University of Zagreb, The Faculty of Political Science, 2024. https://urn.nsk.hr/urn:nbn:hr:114:646050

Sokić, Barbara. "Analiza sadržaja hrvatskih putopisnih Instagram profila." Master's thesis, University of Zagreb, The Faculty of Political Science, 2024. https://urn.nsk.hr/urn:nbn:hr:114:646050

Sokić, B. (2024). 'Analiza sadržaja hrvatskih putopisnih Instagram profila', Master's thesis, University of Zagreb, The Faculty of Political Science, accessed 28 March 2025, https://urn.nsk.hr/urn:nbn:hr:114:646050

Sokić B. Analiza sadržaja hrvatskih putopisnih Instagram profila [Master's thesis]. Zagreb: University of Zagreb, The Faculty of Political Science; 2024 [cited 2025 March 28] Available at: https://urn.nsk.hr/urn:nbn:hr:114:646050

B. Sokić, "Analiza sadržaja hrvatskih putopisnih Instagram profila", Master's thesis, University of Zagreb, The Faculty of Political Science, Zagreb, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:114:646050

Metadata
TitleAnaliza sadržaja hrvatskih putopisnih Instagram profila
Title (english)A content analysis of the Croatian travel Instagram accounts
AuthorBarbara Sokić
MentorMarina Mučalo (mentor)
Committee memberMarina Mučalo (predsjednik povjerenstva)
Committee memberBoris Beck (član povjerenstva)
Committee memberKristian Došen (član povjerenstva)
GranterUniversity of Zagreb
The Faculty of Political Science
Zagreb
Defense date and country2024-09-10, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Abstract
Putovanje i priče o putovanjima dio su ljudske povijesti od najranijih vremena. Kako su se razvijali društvo i tehnologija, tako su se mijenjali formati i teme putopisa, od aristokratskih putovanja i istraživanja u 15. i 16. stoljeću, preko popularizacije putovanja uslijed industrijske revolucije, do današnjeg doba globalizacije i digitalizacije. Heterogeni putopisni žanr na razmeđu je fakcije i fikcije, književnosti i novinarstva. Digitalno doba donijelo je značajne promjene, premještajući... More putopise u sferu blogova i društvenih mreža, što je postavilo profesionalne izazove turističkim novinarima koji se u profesionalnom smislu od travel blogera najviše razlikuju po svojoj etičnosti i transparentnosti u radu. Istraživanje provedeno u ožujku 2024. analiziralo je najpraćenije hrvatske putopisne Instagram profile s ciljem otkrivanja recepta za uspjeh u sferi domaćeg travel blogiranja. Rezultati istraživanja pokazali su da popularni hrvatski travel blogeri uspješno prate najnovije blogerske trendove koristeći Instagram za angažiranje publike i promociju sadržaja, ali i da promovirani sadržaji nisu uvijek prikazani transparentno. Istraživanje je ukazalo na potrebu za daljnjim analizama kako bi se bolje razumjele prakse i etički aspekti travel blogiranja te kako bi se utvrdili ključni faktori uspjeha u ovom sve popularnijem obliku digitalnog poduzetništva. Less
Abstract (english)
Travel and stories of one’s travels have been a part of our history since the earliest times. As society and technology have developed, the formats and themes of travel writing have changed, from aristocratic journeys and explorations in the 15th and 16th century, through the popularization of travel during the Industrial Revolution, to today's era of globalization and digitalization. The heterogeneous genre of travel writing lies at the intersection of fact and fiction, literature and... More journalism. The digital age has brought significant changes, moving travel writing into the realm of blogs and social media, which has brought professional challenges for travel journalists who primarily distinguish themselves from travel bloggers through ethics and transparency of their work. A study conducted in March 2024 analyzed the most popular Croatian travel profiles on Instagram as an attempt to uncover the recipe for success in the domestic travel blogging sphere. The study results showed that popular Croatian travel bloggers successfully follow the latest blogging trends, using Instagram to engage their audience and promote content, but also revealed that promoted content is not always presented transparently. The research highlighted the need for further analysis to better understand the practices and ethical aspects of travel blogging and to identify the key Less
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:114:646050
Study programmeTitle: Journalism
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra novinarstva (magistar/magistra novinarstva)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2024-10-14 08:11:35
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