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master's thesis
Uloga odnosa s javnošću u luksuznim hotelima na primjeru Adriatic Luxury Hotels
Zagreb: University of Zagreb, The Faculty of Political Science, 2017. urn:nbn:hr:114:772184
Katić, Vid
University of Zagreb
The Faculty of Political Science
Department of Journalism and Media Production

Institutional repository: FPSZG repository

Cite this document

Katić, V. (2017). Uloga odnosa s javnošću u luksuznim hotelima na primjeru Adriatic Luxury Hotels (Master's thesis). Zagreb: University of Zagreb, The Faculty of Political Science. Retrieved from https://urn.nsk.hr/urn:nbn:hr:114:772184

Katić, Vid. "Uloga odnosa s javnošću u luksuznim hotelima na primjeru Adriatic Luxury Hotels." Master's thesis, University of Zagreb, The Faculty of Political Science, 2017. https://urn.nsk.hr/urn:nbn:hr:114:772184

Katić, Vid. "Uloga odnosa s javnošću u luksuznim hotelima na primjeru Adriatic Luxury Hotels." Master's thesis, University of Zagreb, The Faculty of Political Science, 2017. https://urn.nsk.hr/urn:nbn:hr:114:772184

Katić, V. (2017). 'Uloga odnosa s javnošću u luksuznim hotelima na primjeru Adriatic Luxury Hotels', Master's thesis, University of Zagreb, The Faculty of Political Science, accessed 28 August 2024, https://urn.nsk.hr/urn:nbn:hr:114:772184

Katić V. Uloga odnosa s javnošću u luksuznim hotelima na primjeru Adriatic Luxury Hotels [Master's thesis]. Zagreb: University of Zagreb, The Faculty of Political Science; 2017 [cited 2024 August 28] Available at: https://urn.nsk.hr/urn:nbn:hr:114:772184

V. Katić, "Uloga odnosa s javnošću u luksuznim hotelima na primjeru Adriatic Luxury Hotels", Master's thesis, University of Zagreb, The Faculty of Political Science, Zagreb, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:114:772184

Metadata
TitleUloga odnosa s javnošću u luksuznim hotelima na primjeru Adriatic Luxury Hotels
Title (english)Public relations in luxury hotels using the example of Adriatic Luxury Hotels
AuthorVid Katić
MentorBožo Skoko (mentor)
Committee memberBožo Skoko (predsjednik povjerenstva)
Committee memberAntonija Čuvalo (član povjerenstva)
Committee memberMarina Mučalo (član povjerenstva)
GranterUniversity of Zagreb
The Faculty of Political Science
(Department of Journalism and Media Production)
Zagreb
Defense date and country2017-09-22, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Journalism
Abstract
Turizam je rastuća i najvažnija gospodarska grana u Hrvatskoj. Rad istražuje odnose s javnošću luksuznog hotelskog lanca u praksi kako bi se stručnjaci za odnose s javnošću upoznali sa zahtjevima i praktičnom primjenom svojih znanja u takvom okruženju. Kroz dubinske intervjue s direktorima odjela odnosa s javnošću i ljudskih potencijala dolazi do detaljnog uvida u sve aspekte unutarnje i vanjske komunikacije jedne hotelske kompanije. Jadranski luksuzni hoteli uglavnom rade u skladu s međunarodnom praksom, uspješno komunicirajući sa stranim tržištima i lokalnom zajednicom te koristeći i unaprjeđujući adute poput sjajne lokacije koristeći se destinacijskim menadžmentom. Rad je važan i jer se odnosi na lokalni hotelski lanac, po pitanju kojih ne postoji mnogo literature.
Abstract (english)
Tourism is a growing and the most important branch of industry in Croatia. The essay researches public relations of a luxury hotel chain in practice so public relations experts can get acquainted with the demands and practical application of their knowledge in such surroundings. Through in-depth interviews with public relations and human resources managers, we get a detailed view of all aspects of internal and external communications of a hotel company. Adriatic luxury hotels mostly work according to international practice, successfully communicating with foreign markets and the local community, using and improving on their advantages such as their great location by using destination management. The essay is also relevant because it concerns a local hotel chain, a topic rarely covered by professional literature.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:114:772184
Study programmeTitle: Journalism
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra novinarstva (magistar/magistra novinarstva)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) icon
Created on2017-10-24 08:35:45