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master's thesis
Istraživanje imidža Osječko-baranjske županije i mogućnost njegova razvoja
Zagreb: University of Zagreb, The Faculty of Political Science, 2017. urn:nbn:hr:114:038285
Ravlić, Doris
University of Zagreb
The Faculty of Political Science

Institutional repository: FPSZG repository

Cite this document

Ravlić, D. (2017). Istraživanje imidža Osječko-baranjske županije i mogućnost njegova razvoja (Master's thesis). Zagreb: University of Zagreb, The Faculty of Political Science. Retrieved from https://urn.nsk.hr/urn:nbn:hr:114:038285

Ravlić, Doris. "Istraživanje imidža Osječko-baranjske županije i mogućnost njegova razvoja." Master's thesis, University of Zagreb, The Faculty of Political Science, 2017. https://urn.nsk.hr/urn:nbn:hr:114:038285

Ravlić, Doris. "Istraživanje imidža Osječko-baranjske županije i mogućnost njegova razvoja." Master's thesis, University of Zagreb, The Faculty of Political Science, 2017. https://urn.nsk.hr/urn:nbn:hr:114:038285

Ravlić, D. (2017). 'Istraživanje imidža Osječko-baranjske županije i mogućnost njegova razvoja', Master's thesis, University of Zagreb, The Faculty of Political Science, accessed 14 January 2025, https://urn.nsk.hr/urn:nbn:hr:114:038285

Ravlić D. Istraživanje imidža Osječko-baranjske županije i mogućnost njegova razvoja [Master's thesis]. Zagreb: University of Zagreb, The Faculty of Political Science; 2017 [cited 2025 January 14] Available at: https://urn.nsk.hr/urn:nbn:hr:114:038285

D. Ravlić, "Istraživanje imidža Osječko-baranjske županije i mogućnost njegova razvoja", Master's thesis, University of Zagreb, The Faculty of Political Science, Zagreb, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:114:038285

Metadata
TitleIstraživanje imidža Osječko-baranjske županije i mogućnost njegova razvoja
Title (english)Research of the image of the Osijek-Baranja county and the possibilities of its development
AuthorDoris Ravlić
MentorHrvoje Jakopović (mentor)
MentorBožo Skoko (mentor)
Committee memberHrvoje Jakopović (predsjednik povjerenstva)
Committee memberZrinjka Peruško (član povjerenstva)
Committee memberIvo Žanić (član povjerenstva)
GranterUniversity of Zagreb
The Faculty of Political Science
Zagreb
Defense date and country2017-09-25, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Journalism
Abstract
U ovom radu istražuje se trenutni imidž Osječko- baranjske županije te se na temelju dobivenih rezultata istraživanja i primjera iz prakse predlažu mogućnosti njegova razvoja. Imidž je promjenjiva kategorija na koju se može utjecati stoga je važno sustavno raditi na njegovu poboljšanju i očuvanju. Pozitivan imidž donosi mnoge prednosti koji velik broj gradova, država, regija i županija već prepoznaje i koristi. Županije moraju privući turiste, stanovnike, poticati proizvodnju i izvoz. Brendiranje je jedan od načina na koji se može utjecati na postojeći imidž. Potrebno je izraditi marku županije koja će biti prepoznatljiva, kreirati njenu osobnost. Prema jednoj od definicija imidž jest ono kako nas vide drugi stoga je istraživanje provedeno među stanovnicima ostalih hrvatskih županija. Uvidom u njihove stavove i mišljenja dobili smo približnu percepciju imidža Osječko- baranjske županije. U cilju kreiranja što pozitivnijeg imidža Osječko- baranjske županije potrebno je bolje upravljanje već postojećim prednostima te raditi na kreiranju prepoznatljivog identiteta. Osječko- baranjsku županiju potrebno je pozicionirati kao destinaciju ruralnog turizma te na temelju autohtonih proizvoda izgraditi prepoznatljivi identitet.
Abstract (english)
This thesis will deal with the image of the Osijek-Baranja County and it will propose the possibilities of its development based on the given results of the research and examples in practice. Image is a variable category that can be influenced, hence it is important to work systematically on its improvement and preservation. A positive image brings many advantages that a big number of cities, states, regions and counties have already recognized and have been using it. Counties must attract tourists, residents, encourage production and export. Branding is one of the ways in which image can be influenced. It is necessary to create a county's brand that will be recognizable and reflect its personality. According to one of the definitions image is the way others perceive us so this research has been conducted among residents of other Croatian counties. Insight into their attitudes and opinions helped us get an approximate perception of the image of Osijek-Baranja County. In order to create the most positive image of Osijek-Baranja county it needs a better handling of existing advantages and work on creation of a recognizable identity. Osijek-Baranja county needs to be positioned as a rural tourism destination and based on its autochthonous products build its recognizable identity.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:114:038285
Study programmeTitle: Journalism
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra novinarstva (magistar/magistra novinarstva)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2017-10-24 15:40:47