The aim of this paper is to provide insight into the communication of Croatian female politicians on Facebook during the local election campaign. For this purpose, an analysis of the Facebook posts and comments were made. The first research question aimed at exploring the existence of two-way communication on the Facebook profiles of politicians. The analysis showed that two politicians achieved two-way communication, and the third did not. It can be said that politicians who achieved two-way communication with their Facebook audience understood the essence of social networks, and that the third candidate did not fully understand the essence and the benefit of such communication. With the help of another research question, the aim was to find out how ( in which way) are the candidates using Facebook, that is to get an insight into the content of the communication that took place on that social network at the time of the election campaign. The analysis showed that all three politicians used some form of "packing" policy, combining various communication techniques and tools, from using humor, hashtags, to interesting conceptual constructions and connecting with celebrities. The research on Facebook posts partially confirmed the first hypothesis of two-way communication. Likewise, the second hypothesis of compliance with the guidelines for communication on social networks was partially denied. Specifically, it was concluded that all three candidates adhered to most of the guidelines and strategies of the election campaign, except one that did not adhere to the most important guidelines on two-way communication.