The US presidential election in November 2016 caused great public interest. Voters could choose between two polarizing sides, Democrat candidate, Hillary Clinton, and Republican candidate, Donald Trump. In the end Donald Trump won. He was already known as an eccentric businessman with a link to the celebrity world. After the announcement of the candidacy and during his presidential campaign, the question arose of whether he was simply a celebrity politician. Using Donald Trump as an example, the goal of this study was to isolate indicators he used to construct this identity. To begin, it was important to define the term, „celebrity politician “. After defining this, the next step was to isolate indicators used by Donald Trump and understand how he constructed himself as a celebrity politician. With this goal and context, the study analyzed his Instagram account, TV advertisements and talk show appearances during the period from June 2015 through November 2016. The examination relied upon a combination of a case study and method of content analysis. Following the analysis steps, the study isolated and interpreted the results. The research shows how Trump constructed himself through isolated indicators and achieved his victory as a celebrity politician.