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master's thesis
Sportofili na društvenim mrežama: karakteristike i navike
Zagreb: University of Zagreb, The Faculty of Political Science, 2017. urn:nbn:hr:114:270807
Tomašić, Ana Marija
University of Zagreb
The Faculty of Political Science

Institutional repository: FPSZG repository

Cite this document

Tomašić, A. M. (2017). Sportofili na društvenim mrežama: karakteristike i navike (Master's thesis). Zagreb: University of Zagreb, The Faculty of Political Science. Retrieved from https://urn.nsk.hr/urn:nbn:hr:114:270807

Tomašić, Ana Marija. "Sportofili na društvenim mrežama: karakteristike i navike." Master's thesis, University of Zagreb, The Faculty of Political Science, 2017. https://urn.nsk.hr/urn:nbn:hr:114:270807

Tomašić, Ana Marija. "Sportofili na društvenim mrežama: karakteristike i navike." Master's thesis, University of Zagreb, The Faculty of Political Science, 2017. https://urn.nsk.hr/urn:nbn:hr:114:270807

Tomašić, A. M. (2017). 'Sportofili na društvenim mrežama: karakteristike i navike', Master's thesis, University of Zagreb, The Faculty of Political Science, accessed 29 December 2024, https://urn.nsk.hr/urn:nbn:hr:114:270807

Tomašić AM. Sportofili na društvenim mrežama: karakteristike i navike [Master's thesis]. Zagreb: University of Zagreb, The Faculty of Political Science; 2017 [cited 2024 December 29] Available at: https://urn.nsk.hr/urn:nbn:hr:114:270807

A. M. Tomašić, "Sportofili na društvenim mrežama: karakteristike i navike", Master's thesis, University of Zagreb, The Faculty of Political Science, Zagreb, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:114:270807

Metadata
TitleSportofili na društvenim mrežama: karakteristike i navike
Title (english)Sports Fans on Social Media: Characteristics and Habits
AuthorAna Marija Tomašić
MentorDomagoj Bebić (mentor)
Committee memberDomagoj Bebić (predsjednik povjerenstva)
Committee memberMilica Vučković (član povjerenstva)
Committee memberMarijana Grbeša-Zenzerović (član povjerenstva)
GranterUniversity of Zagreb
The Faculty of Political Science
Zagreb
Defense date and country2017-09-26, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Journalism
Abstract
S obzirom na značajan utjecaj društvenih mreža na medijske navike medijskih publika u 21. stoljeću, ovaj rad se bavi istraživanjem karakteristika i svakodnevnih navika obožavatelja sporta na društvenim mrežama te analizira vrste utjecaja koje ti novi trendovi imaju na sportske brendove. Iako se brojna istraživanja 21. stoljeća bave upravo fenomenom društvenih mreža, nedostaje sveobuhvatnih kvalitativnih i kvantitativnih istraživanja koja bi pružila uvid u navike i karakteristike ljubitelja sporta a vezane su uz društvene mreže. Istraživački dio rada zasnovan je na metodi fokus grupe u kojoj je 6 ispitanika mlađe dobne skupine kroz raspravu otvorenog tipa okarakteriziralo svoja svakodnevna medijsko-sportska iskustva i navike. Nakon provedene fokus grupe utvrđeno je kako su društvene mreže najvažniji medij ispitanika u svakodnevnom informiranju o sportu, utvrđena je podudarnost sa zapadnim trendovima na društvenim mrežama u kojima javna interakcija s ostalim korisnicima na društvenim mrežama opada ili stagnira te se seli na privatne kanale komunikacije, te se korisnici rijetko sami upuštaju u kreiranje sadržaja. Glavni nalazi provedenog istraživanja mogli bi poslužiti kao smjernice u budućim istraživanjima na tu temu, jer ističu ključne osobine sportofila ali i društvenih mreža zbog kojih ih oni koriste kao primarni kanal medijskog informiranja.
Abstract (english)
Considering the impact that social networks have on the everyday media habits in the 21st century, this paper discovers the characteristics and everyday habits of sports fans on social media and it analises the types of influences that these new trends have on sports brands. Although many research of the 21st century focus on the topic of social networks, there is a lack of quantitative and qualitative research which would provide wider knowledge about sports fans on social media. Research was made by focus group discussion in which six sports fans of younger age group described their everyday media and sports experiences. It was concluded that social networks are the most important media channel in the everyday life of sports fans, there is compatibility with western trends regarding the lack of public interaction on social media, which is now happening in private communication channels and users rarely create content of their own. Main conclusions of the research analysis can serve as guidelines in future research in that area as they highlight the characteristics of sports fans and social media.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:114:270807
Study programmeTitle: Journalism
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra novinarstva (magistar/magistra novinarstva)
Type of resourceText
File originBorn digital
Access conditionsClosed access
Terms of useLicence In copyright icon
Created on2017-10-30 10:02:13