prikaz prve stranice dokumenta Primjena i učinkovitost društveno odgovornog poslovanja u hrvatskim poduzećima
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master's thesis
Primjena i učinkovitost društveno odgovornog poslovanja u hrvatskim poduzećima
Zagreb: University of Zagreb, The Faculty of Political Science, 2017. urn:nbn:hr:114:200156
Matančić, Irena
University of Zagreb
The Faculty of Political Science

Institutional repository: FPSZG repository

Cite this document

Matančić, I. (2017). Primjena i učinkovitost društveno odgovornog poslovanja u hrvatskim poduzećima (Master's thesis). Zagreb: University of Zagreb, The Faculty of Political Science. Retrieved from https://urn.nsk.hr/urn:nbn:hr:114:200156

Matančić, Irena. "Primjena i učinkovitost društveno odgovornog poslovanja u hrvatskim poduzećima." Master's thesis, University of Zagreb, The Faculty of Political Science, 2017. https://urn.nsk.hr/urn:nbn:hr:114:200156

Matančić, Irena. "Primjena i učinkovitost društveno odgovornog poslovanja u hrvatskim poduzećima." Master's thesis, University of Zagreb, The Faculty of Political Science, 2017. https://urn.nsk.hr/urn:nbn:hr:114:200156

Matančić, I. (2017). 'Primjena i učinkovitost društveno odgovornog poslovanja u hrvatskim poduzećima', Master's thesis, University of Zagreb, The Faculty of Political Science, accessed 29 December 2024, https://urn.nsk.hr/urn:nbn:hr:114:200156

Matančić I. Primjena i učinkovitost društveno odgovornog poslovanja u hrvatskim poduzećima [Master's thesis]. Zagreb: University of Zagreb, The Faculty of Political Science; 2017 [cited 2024 December 29] Available at: https://urn.nsk.hr/urn:nbn:hr:114:200156

I. Matančić, "Primjena i učinkovitost društveno odgovornog poslovanja u hrvatskim poduzećima", Master's thesis, University of Zagreb, The Faculty of Political Science, Zagreb, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:114:200156

Metadata
TitlePrimjena i učinkovitost društveno odgovornog poslovanja u hrvatskim poduzećima
Title (english)The Use and Effectiveness of Corporate Social Responsibility in Croatian Companies
AuthorIrena Matančić
MentorHrvoje Jakopović (mentor)
Committee memberHrvoje Jakopović (predsjednik povjerenstva)
Committee memberSmiljana Leinert-Novosel (član povjerenstva)
Committee memberIvo Žanić (član povjerenstva)
GranterUniversity of Zagreb
The Faculty of Political Science
Zagreb
Defense date and country2017-09-26, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Journalism
Abstract
Društveno odgovorno poslovanje postalo je neizostavan dio strateškog poslovanja poduzeća u svijetu, ali i u Hrvatskoj. Najvažniji dijelovi DOP-a su odgovornost prema zajednici, briga za zaposlenike, briga o okolišu, ekonomska održivost te odnos prema dobavljačima i kupcima, odnosno potrošačima. U ovom radu potvrđeno je kako je u hrvatskim poduzećima važnost DOP-a prepoznata te da ga možemo pronaći u gotovo svim velikim poduzećima, ali i malim i srednjim. Za izradu ovog rada korištene su dvije istraživačke metode – anketa i intervju, kroz koje je ispitano mišljenje o DOP-u u malim, srednjim i velikim poduzećima. U istraživanju je sudjelovalo sveukupno 16 ispitanika, 1 ispitanica sudjelovala je u intervjuu te je 15 ispitanika sudjelovalo u anketi. Istraživanja su pokazala da u hrvatskim poduzećima DOP postoji, iako u nekima nije službeno uključeno u poslovanje kroz strategiju ili poseban odjel koji bi se time bavio. Utvrđeno je i kako u hrvatskim poduzećima postoji veliki interes i želja za provođenjem DOP-a.
Abstract (english)
SUMMARY Corporate social responsibility has become an essential part of enterprises' strategic business in the world, but also in Croatia. Most important elements of CSR are responsibility for the community, care for the employees, environment responsibility, economic sustainability and relations with suppliers, buyers and users. This work has shown that Croatian enterprises have recognized importance of CSR and that it can be found in almost every large enterprise, but also in small and medium enterprises. To make this work done two researching methods have been used – a survey and an interview, in which have been examined opinions of CSR in small, medium and large enterprises. This research included 16 respondents, 1 respondent answered the interview, and the other 15 respondents participated in the survey. This research showed that there is CSR in Croatian enterprises, although some of them have not included it officially in their strategic management or some sort of organizational department which will manage it. It is confirmed that there is a strong interest and will in Croatian enterprises to implement CSR in their strategy.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:114:200156
Study programmeTitle: Journalism
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra novinarstva (magistar/magistra novinarstva)
Type of resourceText
File originBorn digital
Access conditionsClosed access
Terms of useLicence In copyright icon
Created on2017-10-30 12:13:26