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master's thesis
Percepcija plasmana proizvoda u programima lagane zabave u srednjoškolskoj populaciji
Zagreb: University of Zagreb, The Faculty of Political Science, 2017. urn:nbn:hr:114:081978
Samaržija, Ana
University of Zagreb
The Faculty of Political Science
Department of Journalism and Media Production

Institutional repository: FPSZG repository

Cite this document

Samaržija, A. (2017). Percepcija plasmana proizvoda u programima lagane zabave u srednjoškolskoj populaciji (Master's thesis). Zagreb: University of Zagreb, The Faculty of Political Science. Retrieved from https://urn.nsk.hr/urn:nbn:hr:114:081978

Samaržija, Ana. "Percepcija plasmana proizvoda u programima lagane zabave u srednjoškolskoj populaciji." Master's thesis, University of Zagreb, The Faculty of Political Science, 2017. https://urn.nsk.hr/urn:nbn:hr:114:081978

Samaržija, Ana. "Percepcija plasmana proizvoda u programima lagane zabave u srednjoškolskoj populaciji." Master's thesis, University of Zagreb, The Faculty of Political Science, 2017. https://urn.nsk.hr/urn:nbn:hr:114:081978

Samaržija, A. (2017). 'Percepcija plasmana proizvoda u programima lagane zabave u srednjoškolskoj populaciji', Master's thesis, University of Zagreb, The Faculty of Political Science, accessed 23 November 2024, https://urn.nsk.hr/urn:nbn:hr:114:081978

Samaržija A. Percepcija plasmana proizvoda u programima lagane zabave u srednjoškolskoj populaciji [Master's thesis]. Zagreb: University of Zagreb, The Faculty of Political Science; 2017 [cited 2024 November 23] Available at: https://urn.nsk.hr/urn:nbn:hr:114:081978

A. Samaržija, "Percepcija plasmana proizvoda u programima lagane zabave u srednjoškolskoj populaciji", Master's thesis, University of Zagreb, The Faculty of Political Science, Zagreb, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:114:081978

Metadata
TitlePercepcija plasmana proizvoda u programima lagane zabave u srednjoškolskoj populaciji
Title (english)The perception of product placement in programs of light entertainment in high school population
AuthorAna Samaržija
MentorIgor Kanižaj (mentor)
Committee memberIgor Kanižaj (predsjednik povjerenstva)
Committee memberMarina Mučalo (član povjerenstva)
Committee memberBožo Skoko (član povjerenstva)
GranterUniversity of Zagreb
The Faculty of Political Science
(Department of Journalism and Media Production)
Zagreb
Defense date and country2017-06-29, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Journalism
Abstract
Rad se bavi percepcijom plasmana proizvoda kod srednjoškolaca u programima lagane zabave. S obzirom da se plasman proizvoda istražuje tek posljednjih 25 godina na svjetskoj razini, a u Hrvatskoj se o njemu priča tek desetak godina, uvidjelo se da ima prostora za proučavanje u kolikoj mjeri srednjoškolci primjećuju i kako vrednuju plasman proizvoda, što je cilj istraživanja. Za potrebe ovog rada prvo se pristupilo prikupljanju i analizi postojeće literature koja se bavi plasmanom proizvoda, njegove etike i zakonske regulative, a zatim je započet istraživački dio, koji je za primjer programa lagane zabave uzeo drugu sezonu showa 'The Voice-najljepši glas Hrvatske'. Analiza anketa, koja je uključivala odgovore 92 učenika Gimnazije Lucijana Vranjanina, pokazuje da srednjoškolci zauzimaju vrlo kontradiktorne stavove, što ukazuje da su prilično zbunjena publika koja nije dosljedna u svojim stavovima. To upućuje na to da ne shvaćaju srž problematike te da većina nema razvijen kritički stav prema plasmanu proizvoda.Vrlo mali dio ispitanika zna argumentirati svoj stav i sagledati pozitivne i negative strane proučavane teme. Čini se da ispitanici nisu dovoljno informirani te da im nedostaje medijske pismenosti.
Abstract (english)
This master thesis is dedicated to the perception of product placement in programs of light entertainment in high school population. On the global level the product placment has been investigated in the past 25 years and in Croatia only ten years. So, it seamed adecuate to observe do highschool students notice and how they estimate the product placement. For the purposes of this thesis, first was analyzed tecnical literature and past investigations, that talk about product placemet, its ethics and legitimation, and afterwards begun my the reaserch, which is based on second season of show 'The Voice-najljepši glas Hrvatske'. Analysis of surveys, what was method of research, shows that high school students have contradictory attitudes, suggesting that they are a confused audience not consistent in their attitudes. This suggests that they do not understand the problem to the essence and that the most of them don’t have developed critical attitude towards the product placement. Very few of the respondents can argue their opinion and see also the positive and negative sides of the topic. They seem not to be sufficiently informed and it indicates they have lack of media literacy.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:114:081978
Study programmeTitle: Journalism
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra novinarstva (magistar/magistra novinarstva)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) icon
Created on2017-11-02 13:28:19