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master's thesis
Usporedba online komunikacije novih muzeja i konvencionalnih muzeja grada Zagreba: analiza sadržaja na Facebooku
Zagreb: University of Zagreb, The Faculty of Political Science, 2016. urn:nbn:hr:114:560184
Grujoski, Mirna
University of Zagreb
The Faculty of Political Science
Department of Journalism and Media Production

Institutional repository: FPSZG repository

Cite this document

Grujoski, M. (2016). Usporedba online komunikacije novih muzeja i konvencionalnih muzeja grada Zagreba: analiza sadržaja na Facebooku (Master's thesis). Zagreb: University of Zagreb, The Faculty of Political Science. Retrieved from https://urn.nsk.hr/urn:nbn:hr:114:560184

Grujoski, Mirna. "Usporedba online komunikacije novih muzeja i konvencionalnih muzeja grada Zagreba: analiza sadržaja na Facebooku." Master's thesis, University of Zagreb, The Faculty of Political Science, 2016. https://urn.nsk.hr/urn:nbn:hr:114:560184

Grujoski, Mirna. "Usporedba online komunikacije novih muzeja i konvencionalnih muzeja grada Zagreba: analiza sadržaja na Facebooku." Master's thesis, University of Zagreb, The Faculty of Political Science, 2016. https://urn.nsk.hr/urn:nbn:hr:114:560184

Grujoski, M. (2016). 'Usporedba online komunikacije novih muzeja i konvencionalnih muzeja grada Zagreba: analiza sadržaja na Facebooku', Master's thesis, University of Zagreb, The Faculty of Political Science, accessed 25 July 2024, https://urn.nsk.hr/urn:nbn:hr:114:560184

Grujoski M. Usporedba online komunikacije novih muzeja i konvencionalnih muzeja grada Zagreba: analiza sadržaja na Facebooku [Master's thesis]. Zagreb: University of Zagreb, The Faculty of Political Science; 2016 [cited 2024 July 25] Available at: https://urn.nsk.hr/urn:nbn:hr:114:560184

M. Grujoski, "Usporedba online komunikacije novih muzeja i konvencionalnih muzeja grada Zagreba: analiza sadržaja na Facebooku", Master's thesis, University of Zagreb, The Faculty of Political Science, Zagreb, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:114:560184

Metadata
TitleUsporedba online komunikacije novih muzeja i konvencionalnih muzeja grada Zagreba: analiza sadržaja na Facebooku
Title (english)Comparison of online communication - "news" vs conventional museums in the city of Zagreb: Facebook content analysis
AuthorMirna Grujoski
MentorDomagoj Bebić (mentor)
Committee memberIgor Kanižaj (predsjednik povjerenstva)
Committee memberDomagoj Bebić (član povjerenstva)
Committee memberViktorija Car (član povjerenstva)
GranterUniversity of Zagreb
The Faculty of Political Science
(Department of Journalism and Media Production)
Zagreb
Defense date and country2016-09-20, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Journalism
Abstract
Iako se Internet aktivno i na globalnoj razini počeo koristiti početkom 21. stoljeća, brzo je pronašao mjesto u gotovo svim sferama ljudskog života. To se posebice odnosi na društvene mreže koje su iz temelja promijenile svakodnevnu komunikaciju između ljudi, ali jednako tako su dale glas i institucijama koje su do tada bile ograničene na druge, sporije masovne medije. Cilj ovog rada bio je istražiti odnos muzeja i novih medija, točnije, analizirati njihov sadržaj i općenitu pojavu na Facebooku te koriste li i kakve su njihove strategije. Teoretski dio temelji se na stručnoj literaturi i svjetskim istraživanjima, a istraživački dio rada na analizi sadržaja Facebook stranica četiri zagrebačka muzeja - Muzeja iluzija, Muzeja prekinutih veza, Muzeja za umjetnost i obrt, te Muzeja Mimare. Oni su za potrebe rada svrstane u novi tip podjele – osmišljenja je distinkcija koja muzeje dijeli na nove i konvencionalne. Analiza je pokazala kako su novi muzeji uistinu bliži pojmu 'muzeja budućnosti', kojem uloga nije samo čuvati kulturno dobro, već pružiti kulturološko iskustvo i zabaviti. Konvencionalni muzeji pokazali su slabiju angažiranost, ali su isticali klasične muzejske vrijednosti i pritom njegovali originalan autorski izražaj. Muzeji iz obje vrste biti će uspješniji ukoliko porade na interakciji i slušaju svoju publiku.
Abstract (english)
Although Internet is actively and globally used since the beggining of the 21st century, it quickly found its way in almost all areas of human life. That is especially referred to social networks which thoroughly transformed everyday human communication, but they also gave voice to the institutions which had previously been limited to other, slower mass media. The goal of this master thesis is to explore the relations between museums and new media, or more accurately, to analyze their content and general appearance on Facebook and to determine whether they use some strategies, and if they do what kind of strategies are being applied. Theoretical part is based on technical literature and on research from all over the world, while research work is based on content analysis of four Zagreb's museums Facebook pages - Museum of Illusions, Museum of Broken Relationships, Mimara Museum, Museum of Arts and Crafts. For the purpose of this thesis, museums are classified in new divisions – new and conventional museums. The analysis showed that new museums are indeed closer to the notion of' ''museum of the future'' which role is not only to look after the cultural heritage, but to provide cultural experience and entertainment. Conventional museums demonstrated less engagement, but they emphasized classical museum value and thereby cultivated a genuine original expression. Museums of both types would be more successful if they work on interaction with the public and take their opinions into account.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:114:560184
Study programmeTitle: Journalism
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra novinarstva (magistar/magistra novinarstva)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2016-11-17 09:21:14