Globalization has led to the linking of people from all over the world and the growth of tourism, the desire to meet new cultures and to try out new experiences. It iss not easy to stick out in the sea of tourist competition and one needs to be recognizable in the international market to do so. Recognition is achieved by successful branding. The topic of this paper was to study the possibilities of branding the Dalmatian hinterland with special attention to the towns of Sinj and Imotski. A communication plan was presented to illustrate how the Dalmatian hinterland should be branded as a whole. The SWOT analysis of Dalmatian hinderland as a tourist destination was also elaborated. Dalmatian hinterland can become a successful tourist destination with further development of tourist content that will add to the natural beauty and cultural and historical heritage. For this, it is necessary to develop the strategy and tactics to implement this strategy. The strategy is to create a Dalmatian hinterland brand as a unique region that offers untouched nature, natural beauty, cultural and historical heritage. The tactics were based on ways in which the brand of Dalmatian hinterland can be developed and spread across Europe and the world. Research has also been carried out in this paper, in a way that has been discussed with the tourist communities of the towns of Sinj and Imotski. The information obtained in the conversation with the mentioned communities suggests that tourism in the Dalmatian hinterland has begun to slowly develop and is moving in the right direction.