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master's thesis
Sveučilišni programi razmjene studenata kao alat javne diplomacije
Zagreb: University of Zagreb, The Faculty of Political Science, 2018. urn:nbn:hr:114:770471
Đerić, Elena
University of Zagreb
The Faculty of Political Science
Department of Strategic Communication

Institutional repository: FPSZG repository

Cite this document

Đerić, E. (2018). Sveučilišni programi razmjene studenata kao alat javne diplomacije (Master's thesis). Zagreb: University of Zagreb, The Faculty of Political Science. Retrieved from https://urn.nsk.hr/urn:nbn:hr:114:770471

Đerić, Elena. "Sveučilišni programi razmjene studenata kao alat javne diplomacije." Master's thesis, University of Zagreb, The Faculty of Political Science, 2018. https://urn.nsk.hr/urn:nbn:hr:114:770471

Đerić, Elena. "Sveučilišni programi razmjene studenata kao alat javne diplomacije." Master's thesis, University of Zagreb, The Faculty of Political Science, 2018. https://urn.nsk.hr/urn:nbn:hr:114:770471

Đerić, E. (2018). 'Sveučilišni programi razmjene studenata kao alat javne diplomacije', Master's thesis, University of Zagreb, The Faculty of Political Science, accessed 23 March 2025, https://urn.nsk.hr/urn:nbn:hr:114:770471

Đerić E. Sveučilišni programi razmjene studenata kao alat javne diplomacije [Master's thesis]. Zagreb: University of Zagreb, The Faculty of Political Science; 2018 [cited 2025 March 23] Available at: https://urn.nsk.hr/urn:nbn:hr:114:770471

E. Đerić, "Sveučilišni programi razmjene studenata kao alat javne diplomacije", Master's thesis, University of Zagreb, The Faculty of Political Science, Zagreb, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:114:770471

Metadata
TitleSveučilišni programi razmjene studenata kao alat javne diplomacije
Title (english)University Student Exchange Programs as a tool of Public Diplomacy
AuthorElena Đerić
MentorBožo Skoko (mentor)
Committee memberBožo Skoko (predsjednik povjerenstva)
Committee memberIgor Kanižaj (član povjerenstva)
Committee memberHrvoje Jakopović (član povjerenstva)
GranterUniversity of Zagreb
The Faculty of Political Science
(Department of Strategic Communication)
Zagreb
Defense date and country2018-06-26, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Journalism
Abstract
Kroz povijest, najutjecajnije države svijeta svoju su moć temeljile na vojnoj ili ekonomskoj snazi, no u suvremenom svijetu novih medija, globalizacije i naprednih demokracija fokus se prebacio na ljudski kapital koji i manjim državama omogućava da postanu prosperitetnije i neovisnije. Diplomacija je djelatnost učinkovitog upravljanja reputacijom i kreiranja željenog imidža neke države s ciljem ostvarivanja njenih vanjskopolitičkih ciljeva na međunarodnoj pozornici. U prijelazu s tradicionalnog... More na suvremeno, u ostvarivanju nacionalnih ciljeva kao i kod stjecanja moći i naklonosti, sve bitniji postaje ljudski faktor, interpersonalna komunikacija te odnosi koji su izgrađeni osobnim kontaktom u neformalnom okruženju. Razmjene studenata i akademsko obrazovanje, definirane kao vid javne diplomacije, teže uspostavljanju suradnje između obrazovnih ustanova diljem svijeta, razmjeni ideja, kulturalnoj medijaciji i naglašenoj tendenciji individua da postanu građani svijeta. Upravo iz tog razloga u ovom radu je odabrana studentska populacija kao ključni kanal prenošenja poruka i ostvarivanje ciljeva moderne javne diplomacije. Svrha ovog rada jest istražiti, metodom dubinskog intervjua, mogu li se razmjene studenata smatrati učinkovitim alatom za uspostavljanje pozitivnog imidža te svojevrsnog promotivnog sredstva države tijekom studentskog boravka na međunarodnoj Erasmus + akademskoj razmjeni. Uz analizu i interpretaciju rezultata te odgovorom na postavljeno istraživačko pitanje, autorica će povezati temu s hrvatskim prilikama i zaključiti s nekoliko smjernica za učinkovitije upravljanje javnom diplomacijom u hrvatskom visokom obrazovanju. Less
Abstract (english)
Through history, the most influential countries of the world had their power based on military or economic strength, but in the contemporary world of new media, globalization and advanced democracies, the focus has shifted to human capital that allows smaller states to become more prosperous and independent. Diplomacy is an activity with the goal of effective management of reputation and creating a desired image of a state, within the realization of its foreign policy goals on international... More stage. In the transition from traditional to contemporary and achieving the national targets, as well as with the acquisition of power and affection, the human factor becomes increasingly important - interpersonal communication and relationships which are built through personal contact in an informal setting. Exchange of students and academic education, defined as a form of public diplomacy, strive to establish cooperation between educational institutions around the world, exchange of ideas, cultural mediation and the pronounced tendency of individuals to become citizens of the world. For this reason, the student population is a key channel for transmitting messages and achieving the goals of modern public diplomacy. The purpose of this paper is to explore, by in-depth interviews research methodology, whether student exchanges can be considered as an effective tool for establishing a positive image and promoting the state during a student stay at the international Erasmus + academic exchange. In addition to the analysis and interpretation of the results to address the initial research question, the author will link the subject with Croatian circumstances, and conclude with a few guidelines for more efficient management of public diplomacy in Croatian higher education. Less
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:114:770471
Study programmeTitle: Journalism
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra novinarstva (magistar/magistra novinarstva)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2018-12-03 11:48:17
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